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Welcome to the Pulse: updates impact who can crawl your site, what an AI index records about your pages, and how Google will compare your campaigns with similar businesses. Here’s what you need to know for your work. Cloudflare’s AI Blocking Will Cover Googlebot In September Starting September 15, 2026, Cloudflare will block crawlers that […]
Google’s new Ask Advisor compares your Google Analytics campaign performance with anonymized averages from similar businesses, helping you see how you’re doing. Josh Moser, Senior Director of Product Management, shared the news in a blog post, highlighting it as one of the updates across Google Ads and Google Analytics. This new benchmarking feature is accessible […]
The attribution you are waiting for from ChatGPT is coming, and it is not coming to you. I ran a survey this month (it’s still open; please take it) asking whether dedicated AI visibility platforms are worth paying for, and I deliberately never asked about attribution. It showed up anyway. One consultant wrote that the […]
In most cases, Google Analytics 4 projects start as a technical request. A marketing team, client, or stakeholder asks for tracking to be set up. Someone gets access to the property and assumes the data will eventually tell a story worth listening to. Maybe sometimes it does. But most of the time, it produces a […]
I was digging through a Google Analytics 4 account recently, broke the traffic down by source and medium, and saw something that made me stop scrolling. The same source, chatgpt.com, was sitting in three different channels at once. Not three different sources. One source, scattered across three channels, in the same report. If you’ve got […]
Bruce Clay, one of the first generation of search engine optimization experts, has passed away. Much of the terminology that he coined and many of the concepts that he pioneered continue to be used today. Thirty Years Of SEO Clay was among the cohort of SEOs who were learning and applying the art of optimization […]
I launched CitationIQ.com recently. Over the last two weeks, my logs claimed 33 AI assistants visited, a little better than two a day. That number is a lie. The real number? Six. Googlebot looked worse. Of 799 requests carrying its name, only 107 were real, though we all know scammers love to spoof Googlebot. And […]
Google is bringing AI agents to the publisher side of its advertising business. The company announced Ask Ad Manager, a new Gemini-powered assistant built directly into Google Ad Manager. The tool is designed to help publishers troubleshoot delivery issues, generate reports, and navigate the platform through conversational prompts instead of manual workflows. Ask Ad Manager […]
Everyone is using AI now. And almost everyone is using it the same way. You log into Google Ads, export a report, paste the CSV into ChatGPT or Claude, get an analysis, then repeat the whole process for Meta, Google Analytics 4, and whatever else is on your plate that week. Same painful process, every […]
Google announced the Open Knowledge Format (OKF), a new open specification for organizing and exchanging the knowledge that AI systems need in order to perform useful work. The announcement explains the reason for developing this new specification: “As foundation models continue to improve, the lack of relevant context often limits what they can do, especially […]