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Google has added Gemini 3.7 Flash as a selectable model in AI Mode, one day after the model’s initial release for coding and agent tasks. Robby Stein, VP of Product for Google Search, announced the rollout on X, writing that the model is “better at following instructions + understanding your intent, so you get even […]
Anthropic shared its plans this week to mark text generated by Claude models in accordance with Article 50 of the EU AI Act. The reaction arrived immediately. Writers who use Claude to edit their own work have objected to that work carrying a mark. At the same time, developers raised a different set of concerns, […]
Google says the Gemini app has passed 1 billion monthly users, and published usage figures showing that 63% of them now use voice. The figures were shared in a blog post on August 11, and Gemini app vice president Josh Woodward also shared the same numbers on X. Neither the post nor the thread explains […]
Claude’s Consideration score among U.S. Gen Z adults nearly doubled in the second quarter of 2026, climbing from 14.2% to 28.1% and landing the highest score of any brand in YouGov’s newest ranking. OpenAI more than doubled its own score too, jumping from 10.1% to 22.1%. If you check referral traffic and citation share every […]
Early in my career, I worked at Google helping scale the Ads platform. Billions of dollars in advertiser spend moved through systems my teams worked on, and I got a long look at what separated accounts that compounded from accounts that stalled. It was rarely cleverness. The advertisers who won understood how the machine actually […]
Alphabet’s CEO Sundar Pichai announced that Google DeepMind co-founder and CEO Demis Hassabis is now Chief Scientist of Alphabet and Chair of Google DeepMind. In bigger news, Jeff Dean has announced that he is stepping away from Google and is founding a new AI company called Discovery Loop. These changes may be attributable to the […]
I have dozens of conversations per week with folks in growth and marketing, ranging from directors, VPs of marketing, and CMOs to SEOs in the nitty-gritty day-to-day. Many of my conversations involve measurement. This is an increasingly challenging topic as traditional SEO metrics are breaking down with the advent of AI answers. Much of the […]
John Shehata, CEO of NewzDash, found something in July that a lot of publishers threatening to block Google’s AI don’t realize is already happening underneath them. Google has started folding entire Top Stories carousels directly inside AI Overviews, and the robots.txt directive most publishers reach for first does nothing to stop it. Shehata posted on […]
For years, you could gauge local visibility by checking the map pack and a page of organic results. These have always mattered, but now, the same business details that feed them are also powering AI assistants. Instead of presenting a page full of options, an assistant responds with just a few names. This change emphasizes […]
Google is rolling out a Search Console setting that lets you pull your content out of AI Overviews, AI Mode, and Discover’s AI features without leaving Search. That’s a choice we haven’t had before, and regulators in the UK now require Google to offer it. Whether to use it is a harder question than it […]