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Claude’s Consideration score among U.S. Gen Z adults nearly doubled in the second quarter of 2026, climbing from 14.2% to 28.1% and landing the highest score of any brand in YouGov’s newest ranking. OpenAI more than doubled its own score too, jumping from 10.1% to 22.1%. If you check referral traffic and citation share every […]
Early in my career, I worked at Google helping scale the Ads platform. Billions of dollars in advertiser spend moved through systems my teams worked on, and I got a long look at what separated accounts that compounded from accounts that stalled. It was rarely cleverness. The advertisers who won understood how the machine actually […]
Alphabet’s CEO Sundar Pichai announced that Google DeepMind co-founder and CEO Demis Hassabis is now Chief Scientist of Alphabet and Chair of Google DeepMind. In bigger news, Jeff Dean has announced that he is stepping away from Google and is founding a new AI company called Discovery Loop. These changes may be attributable to the […]
I have dozens of conversations per week with folks in growth and marketing, ranging from directors, VPs of marketing, and CMOs to SEOs in the nitty-gritty day-to-day. If you want to go further, microsoft clarity now flags bots that ignore robots.txt covers it in detail. Many of my conversations involve measurement. This is an increasingly […]
John Shehata, CEO of NewzDash, found something in July that a lot of publishers threatening to block Google’s AI don’t realize is already happening underneath them. Google has started folding entire Top Stories carousels directly inside AI Overviews, and the robots.txt directive most publishers reach for first does nothing to stop it. Shehata posted on […]
For years, you could gauge local visibility by checking the map pack and a page of organic results. These have always mattered, but now, the same business details that feed them are also powering AI assistants. Instead of presenting a page full of options, an assistant responds with just a few names. This change emphasizes […]
Google is rolling out a Search Console setting that lets you pull your content out of AI Overviews, AI Mode, and Discover’s AI features without leaving Search. That’s a choice we haven’t had before, and regulators in the UK now require Google to offer it. Whether to use it is a harder question than it […]
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. When we ask an AI platform to describe a brand, it almost always knows the answer. But when a buyer asks that same platform which brand to consider, it draws on only a small fraction of the brands it […]
Google has been putting the Top Stories carousel inside AI Overviews rather than showing it lower down the page as its own module, according to tracking data published by NewzDash, a firm that sells visibility tracking to news publishers. Among the news searches the company tracked where Google showed Top Stories at all, 15.5% in […]
Google shared some interesting information about the future of Search and AI in its most recent earnings call. While many are focusing on the first negative cash flow since its IPO 20 years ago, I think Google is well on track for massive improvements. Google’s revenue is up 24% year-over-year. The reason it is cash […]