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A reader recently asked: how do you spot keyword cannibalization at scale, and how do you consolidate overlapping pages without losing the rankings you already have? It’s a common problem and, fortunately, a fixable one. Cannibalization has also gotten more common lately for a specific reason: sites leaning on large language models to produce content […]
Google has begun rolling generative UI out of AI Mode and into AI Overviews, extending a feature that builds custom visual layouts, interactive tools, and simulations on the fly to the much larger of its two AI search surfaces. The company announced the expansion in a back-to-school update. In practice, generative UI most often produces […]
AI labs are buying used books. Not e-books, not licensed datasets — pallets of physical, printed books, sourced by brokers who pitch the deal in blunt terms: the best training data left is sitting on a shelf, because it was printed before generative AI existed to pollute it. At the same time, a whole tier […]
The LinkedIn feed this month is full of the same argument in different words: the algorithm changed, discovery is broken, the machines are winning. Media veteran Tony Uphoff pushed back on that framing in a recent Substack post, and the underlying numbers he cites are real — they just don’t point where the outrage says […]
Google is rolling out three personalization changes across Search, Discover, and Google News, the most consequential of which gives publishers a new embeddable button for getting selected as a Preferred Source. Google detailed the update in a blog post, alongside new natural-language controls for the Discover feed and customizable audio briefings in Google News. The […]
Search Console added Search Generative AI performance reports on June 3, 2026, giving site owners an official view of how often their pages show up in AI Overviews and AI Mode. It’s a genuine step forward, but it has a specific hole: the report shows impressions and pages, not the queries that triggered them. Neither […]
Smart Bidding gets blamed for a lot of things it did not cause. Teams argue about which conversion should be primary, tighten a target CPA, or switch strategies entirely, while the actual problem sits one layer below all of that: the conversions feeding the algorithm are not real. Not which conversions you count, but whether […]
When someone asks ChatGPT, Gemini, or Google’s AI Mode for a local recommendation, they increasingly get one answer instead of a page of ten businesses to compare. That single recommendation is the new first impression — and it is decided before the customer ever sees your website. Ranking in the traditional local pack still matters, […]
Google Ads is giving advertisers more room to test campaign changes before committing to them account-wide. A new round of updates covers Search campaign experiments, AI Max testing flexibility, and a faster path from Performance Planner forecasts to live changes. Some of it is live now; a broader multi-campaign testing option starts rolling out in […]
Microsoft Advertising is taking AI Max for Search out of pilot and rolling it out globally, several months after opening it to advertisers in May. The move follows Microsoft’s original April 21 announcement of the feature suite, and it lands at the same time Google is pushing its own advertisers toward AI Max in a […]