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Google’s former Chief Scientist, who helped Google become the AI and Search powerhouse that it is today, was recently interviewed by Diana Hu of Y Combinator. He explained that the model people use is increasingly not as important as how the model is used within a larger system of tools, retrieval, and AI agents. His […]
Your site is probably being crawled harder than ever right now — and getting less traffic for it. That is not a contradiction or a tracking bug. It is the new shape of the web: AI crawlers visit sites thousands of times to assemble answers, and those answers get read inside ChatGPT, Perplexity, Claude, or […]
Early in my career, I worked at Google helping scale the Ads platform. Billions of dollars in advertiser spend moved through systems my teams worked on, and I got a long look at what separated accounts that compounded from accounts that stalled. It was rarely cleverness. The advertisers who won understood how the machine actually […]
This issue that’s being fixed has been an open bug for eleven years but WordPress core contributors finally closed it nine days ago The problem it solves is that the row header should have a semantic label. Screen readers read each row using the checkbox text instead of the post title. Locked posts made this […]
When a buyer asks AI what to choose, the answer names two or three brands and skips the rest. Freshpet is one of the brands consistently cited. Screenshot of Google SERP for [best refrigerated dog food] featuring Freshpet, August 2026 AI Overviews Consistently Cite Freshpet By Name On August 20, in this live session, Freshpet’s […]
Alphabet’s CEO Sundar Pichai announced that Google DeepMind co-founder and CEO Demis Hassabis is now Chief Scientist of Alphabet and Chair of Google DeepMind. In bigger news, Jeff Dean has announced that he is stepping away from Google and is founding a new AI company called Discovery Loop. These changes may be attributable to the […]
Rightly or wrongly, publisher discoverability has been taken care of by search for years. Traffic from Google was and is so valuable – and in recent times, so vast from Discover – that reach has never been a problem. Not until very recently. As behaviors, platforms and the internet morph into something less website-friendly, business […]
I have dozens of conversations per week with folks in growth and marketing, ranging from directors, VPs of marketing, and CMOs to SEOs in the nitty-gritty day-to-day. Many of my conversations involve measurement. This is an increasingly challenging topic as traditional SEO metrics are breaking down with the advent of AI answers. Much of the […]
Three months ago, I wrote about the Reddit earnings story most marketers missed. That first-quarter call wasn’t the financial story I expected, but looking back, it was Reddit putting the pieces of its future on the record: participation had become too difficult, community creation needed work, human conversation was becoming more valuable, and Reddit Answers could […]
John Shehata, CEO of NewzDash, found something in July that a lot of publishers threatening to block Google’s AI don’t realize is already happening underneath them. Google has started folding entire Top Stories carousels directly inside AI Overviews, and the robots.txt directive most publishers reach for first does nothing to stop it. Shehata posted on […]