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For years, communications and PR teams have warned that their budgets are under threat. In 2026, that warning has become a reality. According to industry research, budget pressure remains one of the top concerns for communications leaders, largely because executives still struggle to understand how PR contributes to business outcomes. As Katie Paine bluntly says, when […]
Performance Max is Google’s “right time, right place” campaign type. On paper, it’s a unified engine that integrates Search, YouTube, Display, and Maps into a single automated bucket. While the product has matured, offering better reporting transparency, many PPC practitioners still categorize it as a “black box.” For high-level strategists, this automation offers a welcome […]
Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! For a while now, SERP features have made SEO for ecommerce distinctly different from other verticals like B2B or local. And yet, most teams still measure success against classic search results. Without third-party tools, it’s hard to get a full picture from the […]
This week’s Ask an SEO asked : “We’re getting penalized by Google for thin content, but many of our products naturally have similar descriptions. What creative solutions have you seen work for ecommerce sites with large, similar product catalogs?” This is a question that comes up a lot, and the answer is easy. Don’t optimize […]
WordPress contributors have released AI Experiments 0.4.1, adding built-in image generation and AI-assisted review tools directly inside the block editor and admin interface. The update became available on March 5, 2026, through the official plugin and its GitHub release page. The new version enables authors to generate images from text prompts and receive Notes-based feedback […]
Marketers are abuzz about OpenAI putting ads inside ChatGPT. That’s the wrong thing to obsess over. It’s like arguing about banner placement while the entire commercial layer of the internet is being rebuilt underneath us. Right now, the debate is framed as a familiar binary: ads vs. no ads. OpenAI is testing sponsored results inside […]
Google’s John Mueller casually mentioned the other day that it’s possible to disavow entire top level domains (TLDs) like .xyz which can come in handy if spammers are consistently using a specific TLD and there are no good sites that link from it. Mueller called it a big hammer and cautioned about using it. .XYZ […]
In a podcast interview, Google VP of Search Liz Reid described two ways LLMs are changing what Google can index and how it ranks results for individual users. Reid told the Access Podcast that multimodal AI models now allow Google to understand audio and video content at a deeper level than was previously possible. She […]
Robby Stein, VP of Product Google Search, posted that Google is updating AI Mode so that it surfaces more links to creators when users search for recipes. Google’s AI Mode has generated controversy by synthesizing multiple recipes into what some have taken to calling Frankenstein recipes. This new update aims to fix that by making […]