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Google Ads has been making automated decisions on your behalf for close to a decade. Bid adjustments, keyword expansion, audience targeting – all guided by machine learning long before “AI” became the word every platform reached for. What’s changed recently is the depth of it: Smart Bidding, automated assets, dynamic targeting and recommendation engines now […]
A BuzzStream report analyzing 4 million AI citations found that press releases distributed through syndication channels barely appear in AI-generated answers. Background Press release distribution services have been marketing AI visibility as a selling point. For example, ACCESS Newswire offers an “AI Visibility Checklist” for press releases. eReleases published a guide positioning press releases as […]
Every few years, the SEO industry discovers a new way to mass-produce content and convinces itself that this time it’ll work. That the sheer volume of pages will overwhelm Google’s ability to assess quality. That if you just publish enough, the numbers will carry you. It never works. It has never worked. And the people […]
Google’s Gary Ilyes and Martin Splitt discussed Googlebot’s crawl limits, providing more details about why limits exist and revealing new information about how those limits can be adjusted upward or dialed down depending on needs and what is being accomplished. See also: linkedin shares key trends in B2B marketing. Details About Googlebot Limits Gary Illyes […]
Ask “SEO or PPC” and you’ll get a consultant’s answer: it depends. That’s true, but it’s also a dodge. Answering the SEO vs PPC question well means looking at what each channel is built to do, how search has changed the payoff for both, and which one matches the constraint your business faces right now […]
I wrote a LinkedIn post on this very topic a while ago, and people seemed, at least, reasonably interested. So I thought I’d expand on it a little. It is, IMO, a very good way of framing how you can generate real value from trends. The value of our traditional (if we’re being fair, beige) […]
An analysis from Discover tracking tool DiscoverSnoop adds to the post-update data available on Google’s Discover core update, confirming some patterns identified in earlier NewzDash analysis while contradicting others. The DiscoverSnoop report compared article counts and audience scores for publishers in the week before the update began (January 26 to February 1) against the week […]
Welcome to the week’s Pulse: updates affect how AI Mode links work, how local discovery works in Maps, and what you can do in Search Console. Here’s what matters for you and your work. Google AI Mode Self-Citations Tripled, With More Organic Links SE Ranking published its third report on Google AI Mode citations, showing […]
Welcome to this week’s PPC Pulse. Updates focus on Merchant Center access for agencies, bidding strategy, and how PPC marketers are adapting to industry changes. Google expanded access to Merchant Center for Agencies, moving the product from pilot into general availability in the United States and Canada. At the same time, a recent Ads Decoded […]
Google’s Gary Illyes and Martin Splitt published a podcast about Googlebot, explaining that it’s not just one standalone thing but hundreds of crawlers across different products and services, most of which are not publicly documented. What Googlebot Is Gary clarifies that the name “Googlebot” is a historical name originating from the early days when Google […]