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NewzDash published an analysis comparing Discover visibility before and after Google’s February 2026 Discover core update, using panel data from millions of US users tracked through its DiscoverPulse tool. It compared pre-update (Jan 25-31) and post-update (Feb 8-14) windows across the top 1,000 domains and top 1,000 articles in the US, California, and New York. […]
SerpApi filed a motion to dismiss Google’s federal lawsuit, two months after Google sued the company under the DMCA for allegedly bypassing its SearchGuard anti-scraping system. The filing goes beyond disputing the technical allegations. SerpApi is challenging whether Google has the legal right to bring the case at all. The Standing Question SerpApi’s core argument […]
The December 2025 core update had a significant impact on a large number of sites. Each of the sites below that have done well are either long term clients, past clients or sites that I have done a site review for. While we can never say with certainty what changed as the result of a […]
Google’s Universal Commerce Protocol (UCP) is not a future roadmap item anymore. On February 11, 2026, Vidhya Srinivasan, Google’s VP/GM of Advertising & Commerce, confirmed that Wayfair and Etsy already support UCP, letting shoppers buy directly inside AI Mode. Waitlists are still the entry point for most merchants, but the capabilities behind them are shipping […]
Google’s John Mueller answered a question about why a Search Console was providing a sitemap fetch error even though server logs show that GoogleBot successfully fetched it. Related reading: Google gives sites AI search opt-out, but not the data to. The question was asked on Reddit. The person who started the discussion listed a comprehensive […]
Hiring a digital marketer is no longer about finding someone who knows a few platforms well. Most candidates can talk through Google Ads, social media, or analytics tools at a surface level. That is table stakes now. What separates a strong hire from a risky one is how they think when performance shifts, privacy rules […]
Some advertisers are now seeing Performance Max placement data populate in Google Ads reporting, including Search Partner domains and impression counts that had previously been absent from the report. PPC marketer Thomas Eccel flagged the change on LinkedIn, noting the report had been empty for his PMax campaigns until now. “I finally see where and […]
Information retrieval systems are designed to satisfy a user. To make a user happy with the quality of their recall. It’s important we understand that. Every system and its inputs and outputs are designed to provide the best user experience. From the training data to similarity scoring and the machine’s ability to “understand” our tired, sad […]
Welcome to the week’s SEO Pulse: updates affect how links appear in AI search results, where organic clicks are going, and which languages ChatGPT uses to find sources. Here’s what matters for you and your work. Google Redesigns Links In AI Overviews And AI Mode Robby Stein, VP of Product for Google Search, announced on […]
Welcome to this week’s PPC Pulse, where this week’s focus is on scenario-based planning in both Google and Microsoft platforms. Google introduced a new Scenario Planner within Meridian, giving marketers the ability to model budget allocation shifts before committing spend. Microsoft launched a scenario-based Performance Max learning path designed to walk advertisers through practical campaign […]