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New research from BrightEdge shows that while AI Overviews (AIO) has expanded its coverage since launch, it surprisingly doesn’t represent a complete shift away from traditional organic search results, as just over half of queries continue to trigger classic search results. AIO Grows 52% In One Year A twelve-month comparison from February 2025 to February […]
Microsoft has rewritten the Bing Webmaster Guidelines to cover how content appears in both traditional search results and Copilot’s AI-generated answers. The previous version focused on how Bing indexes and ranks websites. The rewrite extends that to Copilot and grounding API results, treating “grounding results and citations” as additional eligibility outcomes. New Meta Directive Guidance […]
Google’s February 2026 Discover core update has finished rolling out, per an update posted to the Search Status Dashboard at 2:02 AM PT on February 27. The rollout took roughly 22 days, starting February 5. That’s about 8 days longer than Google’s original estimate of up to two weeks. Google announced the update on the […]
Welcome to the week’s SEO Pulse for the best of this week’s news: updates cover what early data reveals about the February Discover core update, why Google may ignore a valid sitemap, and how businesses are trying to game AI assistant memory. Here’s what matters for you and your work. Discover Core Update: Early Data […]
Welcome to PPC Pulse weekly news review. This week’s focus includes asset guidance, budget pacing, and search controls across Google and Microsoft Ads. Google reinforced the importance of asset variety as Search experiences evolve. It also confirmed updates to how budget pacing works for certain campaigns using ad scheduling. Meanwhile, Microsoft launched self-serve negative keyword […]
Google’s Gary Illyes and Martin Splitt used an episode of the Search Off the Record podcast to walk through how Google’s crawler handles HTML. The conversation revealed differences between how browsers and Googlebot process the same page. The discussion covered resource hints, metadata placement, and HTML validation. Several of Illyes’ explanations challenge assumptions about which […]
Most people do not wake up one day and decide they are done with a product category. They leave when the workflow starts to feel like work. Think about something mundane. Planning a trip, picking a new doctor, comparing two insurance options, deciding which grill to buy, figuring out what to do in a new […]
For the past couple of decades, SEO has been about linear visibility. Your website ranks for more keywords in higher positions, which, in turn, drives more clicks, and has been benchmarked by total opportunities in search (MSV) and ranking comparisons against your competitors. This model worked well because search operated within a shared reality, and […]
Google is preparing to test changes to how search results appear in Europe that would give competing vertical search services more visibility, Reuters reported, citing a person with direct knowledge of the plans. See also: 3 AI search changes every marketer needs a plan for in Q2. The test would show results from top-ranked rival […]
More U.S. consumers in an Adobe Express survey said they’ve used TikTok for search than in the company’s 2024 survey. But the platform’s position as a Google challenger may be weaker than the headline numbers suggest. An updated report from Adobe Express, published February 17, surveyed 807 consumers and 200 small business owners in the […]