30 N Gould St Ste N, Sheridan, WY 82801
+212 681 53 04 05
contact@skyweb3agency.com
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! We all know prompt tracking is directional. The most effective way to reduce noise is to track prompts based on personas. This week, I’m covering: Why AI personalization makes traditional “track the SERP” models incomplete, and how synthetic personas fill the gap. The […]
This week’s Ask an SEO question is from an anonymous reader who asks: “Should I be optimizing content differently for LinkedIn, Reddit, and traditional search engines? I’m seeing these platforms rank highly in Google results, but I’m not sure how to create a cohesive multi-platform SEO approach.” Related reading: should you use auto-generated creative?. Yes, […]
. However it also contains inline elements such as the contents of script tags or styling added to other tags. This can rapidly lead to bloating of the HTML doc.” That is the same thing that Googlebot is downloading as HTML, just the on-page markup, not the links to JavaScript or CSS. According to the […]
Microsoft introduced an AI Performance dashboard in Bing Webmaster Tools, giving visibility into how content gets cited across Copilot and AI-generated answers in Bing. The feature, now in public preview, shows citation counts, page-level activity, and trends over time. It covers AI experiences across Copilot, AI summaries in Bing, and select partner integrations. Microsoft announced […]
In paid media, many advertisers default to budgeting by ad platform, with a percentage to Google Ads, a percentage to LinkedIn Ads, etc., largely based on habit. Now, AI technology presents new opportunities to marketing leaders to decide where to spend their paid media dollars. Instead of allocating spend based on impression volume or historical […]
The Washington Post’s recent staffing cuts made headlines for the layoffs themselves, but underneath the story is something worth studying regardless of how you feel about the decision: a legacy publisher openly explaining how it’s trying to claw back traffic in an environment where search referrals have collapsed. The problems driving that strategy are not […]
A click drop in your Google Ads account can feel like the floor just moved under your account. Not because clicks are considered more of a vanity metric. But because most sites still convert just a small slice of visitors. Shopify, believe that 2.5-3% is an average benchmark for industry leaders (although not backed with […]
Google revised its “Get on Discover” documentation following the lauch of the February Discover core update. On its documentation updates page, Google said it added more information on how sites can increase the likelihood of content appearing in Discover. Here’s what was added. What Changed Comparing the archived version with the current page shows Google […]
Welcome to the week’s Pulse for SEO: updates affect how Google ranks content in Discover, how it plans to monetize AI search, and what content you serve to bots. Here’s what matters for you and your work. Google Releases Discover-Only Core Update Google launched the February 2026 Discover core update, a broad ranking change targeting […]
Welcome to PPC Pulse. This week’s PPC updates come from both Microsoft and Google, all dedicated to more “behind the scenes” work. Microsoft announced a new Content Publisher Marketplace, where it is starting to rethink how content is compensated amid the increased use of AI. On the Google front, Google now says the standard tag […]