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Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! My findings this week show Google Search Console data is about 75% incomplete, making single-source GSC decisions dangerously unreliable. Google filters 3/4 of search impressions for “privacy,” while bot inflation and AIOs corrupt what remains. (Image Credit: Kevin Indig) 1. GSC Used To […]
UPDATE: Elon Musk has now confirmed the merger of xAI and SpaceX, “to form the most ambitious, vertically-integrated innovation engine on (and off) Earth, with AI, rockets, space-based internet, direct-to-mobile device communications and the world’s foremost real-time information and free speech platform. —– Well, this would certainly help to secure X’s immediate future, despite its ongoing […]
Well, this would certainly help to secure X’s immediate future, despite its ongoing revenue challenges. According to reports, Elon Musk is in the exploratory stage of a potential merger between SpaceX, his reusable rocket company, and xAI, Musk’s burgeoning AI side-project, which is also the parent company of X the app. The deal would bring […]
Well, this is something. According to reports, OpenAI is informing advertisers who are interested in placing their promotions within ChatGPT responses that they’ll be required to commit at least $200k in spending up front to even be considered for the initial live launch. You will find more ideas in anthropic asks the AI industry to […]
Over the last few years, Reddit has risen in influence to be a social channel that Google elevated in it’s search engine results for it’s user-generated content and also a source of valuable reviews for users. Reddit is constructed as a network of smaller communities, known as Subreddits. The value of these Subreddits is in their […]
AI tools produce different brand recommendation lists nearly every time they answer the same question, according to a new report from SparkToro. The data showed a <1-in-100 chance that ChatGPT or Google’s AI in Search (AI Overviews/AI Mode) would return the same list of brands across repeated runs of the same prompt. For more on […]
On the first episode of the Google Ads Decoded podcast, host Ginny Marvin sat down with Eleanor Stribling, Group Product Manager for Google Analytics. If you want to go further, affiliate site plateau covers it in detail. In the episode, Stribling noted an ambitious two-phase vision for the GA4 platform. After acknowledging GA4’s rough transition […]
Welcome to this week’s SEO Pulse: updates affect publisher control over AI features, how AI Overviews process queries, and what AI model tradeoffs mean for content workflows. Here’s what matters for you and your work. Google Explores Letting Sites Opt Out Of AI Search Features Google says it’s exploring updates that could let websites opt […]
Welcome to this week’s PPC Pulse. This week’s news is a continuation of last week’s announcements about ChatGPT ads and the Google Ads Decoded podcast. ChatGPT announced premium-priced ads with limited data. The first episode of the Ads Decoded podcast, hosted by Ginny Marvin, Google’s Ads product liaison, featured Group Product Manager Eleanor Stribling to […]
Google published a research paper about creating a challenging dataset for training AI agents for deep research. The paper offers insights into how agentic AI deep research works, which implies insights for optimizing content. For more on this, see our Google: 404 crawling means Google is open to more of your guide. The acronym SAGE […]