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Every few months, someone asks a version of the same question “What happens to PPC managers now that AI runs the platforms?” The question usually comes wrapped in anxiety, sometimes in frustration, and often in the hope that there is still a lever left to pull. At this point, the answer has become clearer. PPC […]
Harvey Finkelstein, the president of Shopify, was recently interviewed about their open source Universal Commerce Protocol (UCP), which enables agentic AI shopping. Co-developed with Google, he explains how UCP enables brands to be discovered by customers based on personalized recommendations, as opposed to advertising and classic search paradigms that are less personalized. Finkelstein said that […]
If your Google Ads campaigns are underperforming, your first instinct might be to dive into the platform. You may want to tweak bid strategies, clean up keywords, or adjust targeting. That is the classic PPC audit. Here is the challenge today: Tactical audits matter less than you think. In an age of AI automation, a […]
Google Discover is largely a mystery to publishers and the search marketing community even though Google has published official guidance about what it is and what they feel publishers should know about it. Nevertheless, it’s so mysterious that it’s generally not even considered as a recommender system, yet that is what it is. This is […]
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. If you’ve ever watched your best-selling product devour your entire ad budget while dozens of promising SKUs sit in the dark, you’re not alone. Google’s Performance Max (PMax) campaigns have transformed ecommerce advertising since launching in 2021. For many […]
Hostinger analyzed 66 billion bot requests across more than 5 million websites and found that AI crawlers are following two different paths. LLM training bots are losing access to the web as more sites block them. Meanwhile, AI assistant bots that power search tools like ChatGPT are expanding their reach. The analysis draws on anonymized […]
SEO died as a traffic channel the moment pipeline stopped following page views. Traffic is either down for many sites, or its growth nowhere near reflects growth rates of 2019-2022, but demos and pipeline are up for brands that shifted from chasing clicks to building authority. What you’ll get in today’s memo: Why traffic and […]
New data from BrightEdge shows how finance-related queries perform on AI Overviews, identifying clear areas that continue to show AIO while Google is pulling back from others. The deciding factor is whether the query benefits from explanation and synthesis versus direct data retrieval or action. AI Overviews In Finance Are Query-Type Driven Finance queries with […]
One of the most anticipated changing of the guard moments set to happen in 2026, based on each app’s current trajectory, is that Meta’s Twitter clone Threads is likely to overtake the app formerly known as Twitter, X, in terms of active users. Which would mark a major shift in the social media landscape, a […]
TL;DR To generate the most value from Discover, view it through an entity-focused lens. People, places, organisations, teams, et al. Your best chance of success in Discover with an individual article is to make sure it outperforms its expected performance early. So share, share, share. Then analyze the type of content you create. What makes […]