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The Reuters Institute for the Study of Journalism has published its annual predictions report based on a survey of 280 senior media leaders across 51 countries and territories. The report suggests publishers are preparing for two potential threats: generative AI tools, and creators who attract audiences with personality-led formats. Note that the Reuters Institute survey […]
Most people have a favorite coffee mug. You reach for it without thinking. It fits your hand. It does its job. For a long time, SEO felt like that mug. A defined craft, a repeatable routine, a discipline you could explain in a sentence. Crawl the site. Optimize the pages. Earn visibility. Somewhere along the […]
“Build a brand” has become one of the most repeated phrases in SEO over the past year. It is offered as both diagnosis and cure. If traffic is declining, build a brand. If large language models are not citing you, build a brand. If organic performance is unstable, build a brand. The problem is not […]
AI has created insecurity for content writers, where their jobs could be in jeopardy from machine-generated content at scale. The reality is that many content writers may be displaced, but the ones that can survive and be in demand are the ones who embrace the current changes in search and adapt. Writers can be irreplaceable […]
YouTube has announced some new updates to its “Promote” in-stream boosting option, while it’s also trying out a new AI-powered image-to-video option, which could give you another way to create Shorts clips. First, on YouTube Promote. YouTube’s rolling out a new update for Promote, its boost option for YouTube clips, which will enable creators to […]
Google has announced an update to Google Trends, its comparative search volume tool, which will now include AI suggestions to help contextualize searches, and give you more insight into relative Search interest and engagement. The big functional change is that Google’s added a suggested terms for comparison option in the right-hand side bar within Trends. […]
At this point in time, AI search products such as Google and Microsoft’s PMax (and now AI Max) have firmly woven themselves into the toolkits of search marketers around the globe. But as many search marketers rush to not only test new products but also scale paid search activity, there is an increasing tendency to […]
Google is disputing claims that its new AI-powered shopping checkout work could enable what critics describe as “surveillance pricing” or other forms of overcharging. The back-and-forth started after Lindsay Owens, executive director of consumer economics think tank Groundwork Collaborative, criticized Google’s newly announced Universal Commerce Protocol and pointed to language in its public roadmap about […]
I have some good news and some bad news for those whose job it is to drive more traffic to a website. Well, some bad news and some interesting news, at least. First, we’ll go with the bad: Referral traffic continues to decline for many websites. As reported by The Press Gazette this week (based […]
Google has announced some new updates to its Veo AI video generation tool, with Veo now able to create videos based on reference images, generate vertical videos, and upscale clips to 1080p and 4k resolution. Veo 3.1 is Google’s most powerful AI video generation system to date, and could be a valuable tool to have […]