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Anthropic announced how its watermark works, confirming virtually all of the details previously reported about a similar watermarking method called MirrorMark. Similar to MirrorMark, the watermark is the randomness pattern itself which mirrors the randomness of the LLM when it generates text. How The Watermark Works Contrary to what some AI influencers say, there are […]
Y Combinator’s Diana Hu recently interviewed Boris Cherny, the creator and head of Claude Code at Anthropic. Cherny said that Claude Code is more capable than is commonly understood, saying that prompt engineering is largely not important. Given that Claude doesn’t require “overthinking,” he suggested Claude Code users would be better off unfollowing AI influencers […]
When Unilever CEO Fernando Fernández stood before investors and declared that the era of expensive corporate brand advertising was over, calling traditional TV-heavy campaigns “lazy marketing,” the shockwave through the agency world was immediate. Half of Unilever’s massive global advertising budget would shift to a “social-first” strategy. Creator collaborations would scale by 20 times. The […]
This week’s Ask an SEO question is a bit different. The person wants to know how they can keep relevant and feel secure in their jobs with AI replacing people. In addition to this question, someone at the Digital Marketing EU conference in Lisbon asked, “How do we pay affiliates so we can use them […]
Modern marketing is full of good intentions that quietly sabotage themselves. Nowhere is this clearer than in what I call the Protection Paradox, where smart companies spend enormous energy and money “protecting” their content or intellectual property, only to pay even more to get the same content in front of the same audiences through intermediaries. […]
Last year, I taught a module on content marketing around the PESO model (Paid, Earned, Shared, and Owned media). Matt Bailey asked me to include more content about influencers in this year’s module; I joked that it might take me all morning to come up with a new acronym. He shot back, “Can you adapt […]
Search advertising is one of the largest digital ad categories, but its growth is slowing as social media and video post faster gains, according to IAB’s annual report, conducted by PwC. What The Data Shows In 2025, digital advertising revenue reached $294 billion, reflecting a 13% increase from the previous year. The report uses self-reported revenue […]
Publishers keep treating the collapse in young readership as a distribution problem. Post more, post faster, post everywhere. It is not a distribution problem. Younger audiences have quietly changed what they trust, who they trust it from, and what format they will accept it in, and most newsrooms are still answering a question nobody is […]
More U.S. consumers in an Adobe Express survey said they’ve used TikTok for search than in the company’s 2024 survey. But the platform’s position as a Google challenger may be weaker than the headline numbers suggest. An updated report from Adobe Express, published February 17, surveyed 807 consumers and 200 small business owners in the […]
LinkedIn has shared some new insights into the evolving B2B marketing landscape, and how marketers can tap into the latest shifts in order to maximize their advertising performance, and resonate with key decision makers. LinkedIn’s been exploring key B2B market trends over the past few weeks, with the rise of video and events also now […]