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Two competitors sell nearly identical products at nearly identical prices, yet an AI assistant recommends one and ignores the other. The losing brand usually assumes the problem is authority — not enough backlinks, not enough citations, not enough buzz. Often that diagnosis is wrong. The real gap is evidence: the AI simply cannot find enough […]
Training for AI search and training for Google are two different races with almost the same training. The industry keeps arguing about what to call the new race. That is the wrong argument. Think about a 100m sprinter and a 60m sprinter. Different disciplines, maybe even different winners. But properly training for those two is […]
Bill Hartzer, an SEO with over 25 years of experience is sharing a massive amount of link building lessons. Hartzer has always been on the cutting edge of SEO so everything he shares is definitely a higher level of information than is available on the average SEO blog. Hartzer is sharing fifty link building lessons […]
I uploaded my first YouTube video in August 2006. It was 42 seconds long, promoted an 11-part Christian Science Monitor series about a kidnapped journalist named Jill Carroll, and picked up a grand total of 1,908 views. My client at the time wasn’t impressed by that number, and honestly, neither was I. Then, the story […]
The race to monetize AI visibility services, claiming new acronyms and extending existing fields of practice as whole new trenches of engineering, is something we’ve witnessed a lot over the past couple of years. We’re seeing new entrants to the market because they see a gap, but no one is really stopping to ask the […]
I had a conversation with an old friend from my WebmasterWorld Forum days about PR marketing for AI search. The friend had contacted me to hear my thoughts about it. The discussion seemed useful, so I rewrote it into an article. See also: digital PR hasn’t changed. Digital PR Outreach Because Links Matter Less I […]
Bruce Clay, one of the first generation of search engine optimization experts, has passed away. Much of the terminology that he coined and many of the concepts that he pioneered continue to be used today. Thirty Years Of SEO Clay was among the cohort of SEOs who were learning and applying the art of optimization […]
Publishing more content used to be the closest thing SEO had to a guaranteed win. More pages meant more keyword variations covered, more long-tail entry points, and more statistical shots at ranking. That math worked in an era when search engines evaluated documents one at a time. It does not work the same way against […]
A panel of SEO professionals at WordCamp Europe recently discussed how AI is changing search and what businesses should do to remain visible. While they sometimes disagreed about whether AI changes SEO or if this is just another stage of its evolution, they largely agreed that success increasingly depends on four key fundamentals that are […]
Google’s John Mueller recently confirmed that using hyphenated domain names are okay for SEO. Hyphenated domain names, long shunned in the SEO community as spammy, are apparently confirmed to not have any kind of negative signal attached to it. Hyphenated Domain Names And SEO Hyphenated-domain-names were a big deal in the early days of SEO […]