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Welcome to the first PPC Pulse of 2026! In this week’s update, Reddit introduces a new automated campaign type, Google expands its Creator Partnerships beta, and Microsoft announces new data-driven targeting capabilities. Reddit launched Max Campaigns, an automated campaign format designed to simplify setup and expand reach across its ad inventory. Google rolled out updates […]
LinkedIn has published its annual “Jobs on the Rise” report, which looks at which jobs are generating more interest, based on related activity on LinkedIn. The data is based on job role changes as listed on LinkedIn user profiles, with trend notes reflective of relative changes in cumulative roles between 2023 and 2025. This includes […]
It’s interesting to see how quickly Meta has switched up its stance on DMs on Threads. After initially resisting calls to add a messaging option to the app, and pushing users to utilize DMs on IG instead, Threads rolled out its own messaging option in July last year. It then expanded that to group chats […]
LinkedIn is expanding access to its AI-powered job search tools to more languages, with Spanish, German, French and Portuguese-speaking users now able to utilize the platform’s advanced AI job assistant features. Originally launched in May last year, LinkedIn’s AI-powered job search process enables users to describe their dream job in basic terms, which LinkedIn’s system […]
Google’s December core update ran from December 11 to December 29. Early analysis shared after the rollout points to a familiar pattern. Sites with narrower, category-specific strength appear to be gaining ground against broader, generalist pages in several verticals. Aleyda Solís, International SEO Consultant and Founder at Orainti, published an analysis on LinkedIn breaking down […]
Listen to the article 7 min This audio is auto-generated. Please let us know if you have feedback. Are you looking to make LinkedIn a bigger focus in 2026? This will help. LinkedIn’s VP of Product Management Gyanda Sachdeva has shared some new insights into key engagement trends in the app, as well as pointers […]
When OpenAI quietly added native shopping to ChatGPT – alongside a partnership with Walmart – it marked more than another AI feature rollout. It signaled a fundamental shift in how consumers discover, compare, and purchase products online. For the first time, shoppers can browse and buy directly inside an AI conversation – no search results, […]
In this week’s Pulse: updates include AI Mode’s growth and missing features, what Google’s latest model brings to search, and what drives citations across different AI experiences. Google’s Nick Fox confirmed that AI Mode has reached 75 million daily active users, but the personal context features promised at I/O are still in internal testing. Google […]
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Have you checked out your “Year in Review” on LinkedIn yet? Currently being rolled out to all users, LinkedIn’s Year in Review provides an overview of your activity in the app throughout the year, giving you a […]
This year has been a continuation of learning and understanding about how AI impacts our industry. It’s been less about the chaos of the initial disruption and more about “how do we leverage this?” My belief is that SEO is a practice that needs to be adaptable to the end goal and not fixed to […]