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A new proposal was published for creating an HTML attribute that can be helpful for notifying crawlers what part of a web page is generated by AI. The proposal is quickly becoming relevant because of new rules coming into effect in Europe this summer, but some are questioning whether this is the right solution to […]
Welcome to this week’s SEO Pulse: updates affect publisher control over AI features, how AI Overviews process queries, and what AI model tradeoffs mean for content workflows. Here’s what matters for you and your work. Google Explores Letting Sites Opt Out Of AI Search Features Google says it’s exploring updates that could let websites opt […]
As you’ve no doubt noticed, scammers are increasingly targeting people with fake job offers, with seemingly big-name companies randomly reaching out and claiming that they’ve recognized your skills, making you a perfect fit for a role with their business. These are not legit, and I dare say no major organization is ever going to randomly […]
Another quarterly update from Microsoft means another quarter of “record engagement” from LinkedIn, as the platform seemingly continues to go from strength to strength under the Microsoft brand. As a quick recap, we used to get in-depth performance data from LinkedIn within its own quarterly updates, which outlined user numbers, ad revenue, etc. But after […]
LinkedIn’s looking to help its members showcase their generative AI proficiency, with a new qualification that you can display on your profile, which is backed by AI training providers to support reflect your skills. As you can see in this example, LinkedIn is rolling out a new “Vibe Coding” qualification, which will be an optional […]
As anyone who works in digital marketing knows, SEO, and our approach to maximizing referral traffic, is changing. Whereas once everybody was focused on maximizing traffic from Google Search, now, an increasing number of Google searches (60%) end without a click through to a website, which means that website traffic is no longer the best […]
Hey, remember back in 2023, when Elon was trying to push Twitter Blue sign-ups (which has since become X Premium) shortly after buying the platform, and he noted that, in his view, paid social media will eventually be “the only social media that matters”? Musk’s comments related to his bot-battling efforts, and the idea that […]
The problem nobody wants to admit You’re scrolling through last month’s social media metrics. Thousands of impressions. Tons of engagement. Your following is growing. But when you get asked “What’s the actual business impact?”… You freak out. Take a deep breath, you’re not alone. Only 30% of marketers can clearly demonstrate social media’s business impact […]
Welcome to the week’s SEO Pulse. This week’s updates affect how AI Mode personalizes answers, which AI bots can access your site, and why your domain choice still matters for search visibility. Here’s what matters for you and your work. Google Connects Gmail And Photos To AI Mode Google is rolling out Personal Intelligence, a […]
Welcome to this week’s PPC Pulse. The big news this week centers on platform evolution: how advertisers get information, where ads show up, and what formats are gaining traction. OpenAI announced it’s testing ads inside ChatGPT for the first time. Google launched a new podcast to help advertisers navigate platform changes. And Demand Gen added […]