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Most business owners assume that higher star ratings are linked to better business outcomes. A peer-reviewed study tested that assumption directly. Researchers Eddie Inyang and Juliana White surveyed 251 U.S. small-business owners on online reputation management, Google star ratings, and business performance. Notably, Google star ratings alone didn’t predict performance. What was associated with performance […]
Keyword research has an expanded purpose in the world of local SEO. The keyword intent you’re already building for clients can now feed the trust signal layer that drives local AI recommendations, but only if it’s deployed in the right places. When AI tools recommend a local business, they’re not just reading the website. They’re […]
This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Local consumers have stopped searching the way we built our marketing around. This significant change in buyer habits has been quietly happening in the last 18 to 24 months. According to recent Uberall research into AI search behavior, an […]
Welcome to the week’s Pulse: updates affect how AI Mode links work, how local discovery works in Maps, and what you can do in Search Console. Here’s what matters for you and your work. Google AI Mode Self-Citations Tripled, With More Organic Links SE Ranking published its third report on Google AI Mode citations, showing […]
Google’s self-referencing in AI Mode has risen to more than three times its level nine months ago, according to a new SE Ranking report analyzing 1.3 million citations. Google now accounts for 17% of all AI Mode citations, more than YouTube, Facebook, Reddit, Amazon, Indeed, and Zillow combined. When YouTube is included, Google-owned properties make […]
Search has changed dramatically, including local search. Search engines and AI systems now incorporate semantic understanding to generate citations and results. To gain semantic understanding, they need to know which topics appear in the content and how they relate to one another so that they can identify your areas of authority. For brands with multiple […]
Comment réussir votre présence sur Google en tant qu’entreprise marocaine Dans un monde digitalisé, être visible sur Google est devenu essentiel pour toute entreprise au Maroc. Que vous soyez à Casablanca, Marrakech ou Tanger, le référencement Google – ou SEO – est votre meilleur allié pour apparaître en tête des résultats et attirer des clients qualifiés. […]