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Publishers are locked in a very visible negotiation with Google over AI licensing, blocking, and lawsuits. Reddit spent part of its July 30 earnings call discussing exactly that trade-off. Every move gets covered like a summit. Meanwhile, the biggest machine reader of the open web now belongs to Meta — it reads more of the […]
Reddit’s share of ChatGPT Search citations fell sharply in mid-August 2026, according to tracking data from GEO analytics firm Promptwatch. The obvious explanation — that OpenAI changed how ChatGPT runs its background searches — doesn’t fully match the timeline, which complicates any quick call to deprioritize Reddit in an AI search strategy. Promptwatch found reddit.com […]
ChatGPT does not answer most questions straight from memory. When a prompt needs current information, the model breaks it into a set of background searches — “fan-out queries” — runs them in parallel, and stitches an answer together from whatever comes back. Watching how those background searches have changed over the past year turns out […]
AI labs are buying used books. Not e-books, not licensed datasets — pallets of physical, printed books, sourced by brokers who pitch the deal in blunt terms: the best training data left is sitting on a shelf, because it was printed before generative AI existed to pollute it. At the same time, a whole tier […]
Most content teams have already rewritten how they format articles for AI systems — clear headings, direct answers, tidy structure. Far fewer have rewritten how they decide which articles to write in the first place. That second step is still handled the old way: pull a keyword tool, sort by search volume, build the calendar […]
Mentions and citations have become the go-to scoreboard for AI search visibility. Marketing teams pull a share-of-voice number from a monitoring tool, watch it move up or down between query runs, and report it as if it were a performance metric. The trouble is that none of those numbers say whether a chatbot actually sent […]
Jeremy Howard, the Answer.AI developer behind llms.txt, shipped the first update to the spec since its 2024 launch. Llms.txt v2, released August 10, doesn’t change what the file is for. It fixes a specific gap: nothing in the original version told agents where a page’s Markdown copy actually lived. What Llms.txt V2 Actually Changes The […]
Welcome to the Pulse: updates impact who can crawl your site, what an AI index records about your pages, and how Google will compare your campaigns with similar businesses. Here’s what you need to know for your work. Cloudflare’s AI Blocking Will Cover Googlebot In September Starting September 15, 2026, Cloudflare will block crawlers that […]
Anthropic shared its plans this week to mark text generated by Claude models in accordance with Article 50 of the EU AI Act. The reaction arrived immediately. Writers who use Claude to edit their own work have objected to that work carrying a mark. At the same time, developers raised a different set of concerns, […]
ChatGPT’s page-fetching bot is disallowed by more sites than any other AI bot of its kind. It also reached disallowed pages on more sites than any other bot. OpenAI says robots.txt rules may not apply to it because a person asked for the page. TollBit’s latest State of the Bots report has the numbers for […]