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On April 29, 2026, Sundar Pichai stood before Alphabet’s investors and delivered a masterclass in optimism. Google Cloud revenue crossed $20 billion for the first time. AI Overviews are driving Search queries to all-time highs. Gemini Enterprise paid users grew 40% quarter over quarter. “A terrific start to the year.” One day later, Jasmine Sun […]
OpenAI’s automated crawl activity is estimated to have roughly tripled after the launch of GPT-5, according to a new analysis from Botify and guest author Chris Long. In Botify’s dataset, OpenAI’s search crawler is now generating more log events than its training crawler. That’s a reversal from the period before GPT-5. Long, co-founder of the […]
The standard technical SEO audit checks crawlability, indexability, website speed, mobile-friendliness, and structured data. That checklist was designed for one consumer: Googlebot. This is how it’s always been. In 2026, your website has, at least, a dozen additional non-human consumers. AI crawlers like GPTBot, ClaudeBot, and PerplexityBot train models and power AI search results. User-triggered […]
OpenAI’s public crawler documentation now lists OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy compliance and help determine ad relevance. The entry sits alongside OAI-SearchBot, GPTBot, and ChatGPT-User on OpenAI’s crawler docs page, bringing the documented bot count to four. OpenAI states that OAI-AdsBot only visits pages submitted as […]
Last September, Lily Ray asked Perplexity for the latest news on SEO and AI search. It told her, confidently, about the “September 2025 ‘Perspective’ Core Algorithm Update”; a Google update that, as she then wrote at length in “The AI Slop Loop,” didn’t exist. Google hasn’t named core updates in years. “Perspectives” was already a […]
Digiday reports that an early version of ChatGPT’s ads manager, available to a subset of pilot advertisers, now shows cost-per-click bids ranging from $3 to $5, based on screenshots reviewed and verified by the publication. Until now, advertisers in the pilot have paid on a CPM basis, meaning a flat rate per 1,000 impressions served. CPC pricing lets […]
For 30 years, checkout has been a page. A form with fields for name, address, credit card number. Whether it was Amazon’s one-click patent or Apple Pay’s fingerprint, the innovation was always about making that form faster to get through. The form itself never went away. Now it is. This is the final article in […]
An Ahrefs analysis of 1.4 million ChatGPT prompts found that pages from a dedicated Reddit source were rarely cited in ChatGPT responses, even though they were often retrieved. Ahrefs highlights this pattern in a new report. What The Report Looked At Ahrefs examined 1.4 million ChatGPT 5.2 prompts, tracking which pages were retrieved and later […]
Every major AI platform can now browse websites autonomously. Chrome’s auto browse scrolls and clicks. ChatGPT Atlas fills forms and completes purchases. Perplexity Comet researches across tabs. But none of these agents sees your website the way a human does. This is Part 4 in a five-part series on optimizing websites for the agentic web. […]
The next time you ask an AI what product to buy, which agency to hire, or which software platform actually works, pay attention to where the answer comes from. Increasingly, it does not come from the vendor’s own website. It comes from a stranger’s Reddit comment written eighteen months ago, upvoted 847 times by people […]