30 N Gould St Ste N, Sheridan, WY 82801
+212 681 53 04 05
contact@skyweb3agency.com
Akamai analyzed AI bot activity by examining application-layer traffic from its bot management tools. Commerce drew the most AI bot traffic at 48%. Media, which includes publishing, video, social media, and broadcasting, came second at 13%. Publishing companies accounted for 40% of all AI bot activity in media, ahead of broadcast and OTT at 29%. […]
Most ecommerce brands obsess over category pages and backlinks or product optimizations, while their product feeds remain auto-generated and underoptimized. Product feeds act as the backbone of ecommerce site catalogs and have long been the sole remit of PPC teams, but in the new era of AI Search, this is changing. Back in 2023, Search […]
This post was sponsored by Alli AI. The opinions expressed in this article are the sponsor’s own. Everyone assumes Googlebot is the dominant crawler hitting their website. That assumption is now wrong. We analyzed 24,411,048 proxy requests across 78,000+ pages on 69 customer websites on Alli AI’s crawler enablement platform over a 55-day period (January […]
This is Part 3 in a five-part series on optimizing websites for the agentic web. Part 1 covered the evolution from SEO to AAIO. Part 2 explored how to get your content cited in AI responses. This article goes deeper: the protocols forming the infrastructure layer that make everything else possible. The early web needed […]
Google, OpenAI, and Shopify insist that the next revolution in AI is agentic AI shopping agents. Shopping is a lucrative area for AI to burrow into. The thing that I keep thinking is that shopping is a deeply important activity to humans; it’s literally a part of our DNA. Is surrendering the shopping experience something […]
A lot of PPC managers are going to get asked about ChatGPT Ads over the next few months. That was probably inevitable the moment OpenAI moved beyond testing ads and started building a real monetization story around them. The initial pilot was easy enough for most advertisers to ignore. It was invite-only, expensive, and limited […]
Google quietly updated its list of user-triggered fetchers to include a new one called Google-Agent. The new agent will be used by its Project Mariner tool that began as an AI browser agent and may now be part of a pivot to compete with OpenClaw-style personal agents. OpenClaw OpenClaw is a new type of personal […]
SEO, like most organic and non-advertising or paid channels in digital marketing, is labor-intensive. Yes, there are software suites, analytics platforms, research tools, and a number of other things that help in the tech stack. We all have our favorites, and no one is (or should) be doing SEO like I was in 2008 (despite […]
SEJ Live’s opening panel covered three months of AI search changes from three angles. I covered the news, SEJ Founder Loren Baker covered the business case, and Managing Editor Shelley Walsh covered content strategy. The on-demand recording is available here. The session was called “What’s Hot, What’s Not,” and our goal was to identify the […]
Would you let an AI agent spend $50,000 of your company’s budget without checking its work? Probably not. Right now, our marketing world is distracted. We’re busy arguing over AEO/GEO strategies, heck, even the acronym AEO/GEO. And on the paid side, we’re all obsessing over how OpenAI might place banner ads inside ChatGPT. It’s time […]