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Marketers are abuzz about OpenAI putting ads inside ChatGPT. That’s the wrong thing to obsess over. It’s like arguing about banner placement while the entire commercial layer of the internet is being rebuilt underneath us. Right now, the debate is framed as a familiar binary: ads vs. no ads. OpenAI is testing sponsored results inside […]
WordPress has created three new plugins that make it easy to add OpenAI, Google Gemini, or Anthropic Claude integration for the PHP AI Client SDK. The plugins enable text, image, function calling and web search support. Related reading: anthropic to mark claude text & files under EU AI act code. If you want to go […]
OpenAI and Perplexity have both shipped browsers this year, Atlas and Comet, opening what’s being framed as an AI browser war, and both companies are pitching them in the same grandiose register. Sam Altman called the browser moment “a rare once-a-decade opportunity to rethink what a browser can be about.” OpenAI’s Fidji Simo has described […]
New research from BrightEdge shows that while AI Overviews (AIO) has expanded its coverage since launch, it surprisingly doesn’t represent a complete shift away from traditional organic search results, as just over half of queries continue to trigger classic search results. AIO Grows 52% In One Year A twelve-month comparison from February 2025 to February […]
Anthropic updated its crawler documentation this week with a formal breakdown of its three web crawlers and their individual purposes. The page now lists ClaudeBot (training data collection), Claude-User (fetching pages when Claude users ask questions), and Claude-SearchBot (indexing content for search results) as separate bots, each with its own robots.txt user-agent string. See also: […]
Welcome to the week’s SEO Pulse: updates affect how links appear in AI search results, where organic clicks are going, and which languages ChatGPT uses to find sources. Here’s what matters for you and your work. Google Redesigns Links In AI Overviews And AI Mode Robby Stein, VP of Product for Google Search, announced on […]
When ChatGPT Search builds an answer, it can generate background web queries to find sources. A new report from AI search analytics firm Peec AI found that a large share of those background queries run in English, even when the original prompt was in another language. Peec AI analyzed over 10 million prompts and 20 […]
WooCommerce is approaching a turning point in 2026 thanks to the Model Context Protocol and the convergence of open source technologies that enable it to function as a layer any AI system can plug into, helping store owners and consumers accomplish more with less friction. Automattic’s Director Of Engineering AI, James LePage, discussed what’s possible […]
Welcome to the week’s Pulse for SEO: updates cover how you track AI visibility, how a ghost page can break your site name in search results, and what new crawl data reveals about Googlebot’s file size limits. Here’s what matters for you and your work. Bing Webmaster Tools Adds AI Citation Dashboard Microsoft introduced an […]
OpenAI is testing ads inside ChatGPT, bringing sponsored content to the product for the first time. The test is live for logged-in adult users in the U.S. on the free and Go subscription tiers. Plus, Pro, Business, Enterprise, and Education subscribers won’t see ads. OpenAI announced the launch with a brief blog post confirming that […]