30 N Gould St Ste N, Sheridan, WY 82801
+212 681 53 04 05
contact@skyweb3agency.com
This month’s Ask A PPC explores a question many advertisers are starting to ask: “Can AI Mode ads actually drive conversions, or is this just another awareness play?” The answer to this question will vary based on how advertisers define success and what they’re comparing it against. Many accounts measure new opportunities against campaigns that […]
Google and WooCommerce announced today that the Google for WooCommerce extension now enables merchants to sell products directly through YouTube. The update connects WooCommerce stores to YouTube channels enabling them to tap into 2.7 billion shoppers. Merchants can tag products in videos and Shorts, where they appear as shoppable cards during playback and in a […]
It won’t surprise anyone that most advertisers are hesitant to use auto-generated creative from ad platforms. Auto-generated ads fall into the following categories: Customer-in-the-loop (CITL): Assets are generated based on inputs like a website URL or a user prompt. The advertiser always has a choice as to whether or not they want to include these […]
Paid search used to be legible. You changed a bid, added a keyword theme, rewrote an ad, and the numbers moved in a direction you could explain. Every input had a traceable output, and reporting was mostly a matter of showing which lever you pulled. That chain has come apart. With Performance Max, Demand Gen, […]
Welcome to this week’s PPC Pulse. This week’s updates focus on Performance Max visibility improvements, new budget planning tools in Google Analytics, and generative video now built directly into Google Ads. Here’s what was announced this week and why they matter for your campaigns. Google Adds More Visibility and Control To Performance Max Google rolled […]
Google has announced a new set of updates to its Performance Max campaign type, focused on two areas advertisers have consistently asked for: more control over who campaigns prioritize, and better visibility into where budget is going. The updates include first-party audience exclusions, budget reporting, expanded audience reporting, and placement reporting segmented by network. Read […]
For businesses just beginning to test the waters in paid media, identifying the right channels to start with is foundational to success. Splitting a budget prematurely among too many platforms is not likely to yield positive results, and launching on a platform that’s not a good fit for a business can cause difficult conversations around […]
Managing PPC accounts is already time-consuming, especially when attention gets pulled toward tasks that don’t meaningfully impact performance. Over time, accounts accumulate extra keywords, inconsistent negatives, and small inefficiencies that make everyday management harder than it needs to be. Fortunately, Google Ads includes several built-in tools that help streamline these tasks. These seven shortcuts can […]
Performance Max is Google’s “right time, right place” campaign type. On paper, it’s a unified engine that integrates Search, YouTube, Display, and Maps into a single automated bucket. While the product has matured, offering better reporting transparency, many PPC practitioners still categorize it as a “black box.” For high-level strategists, this automation offers a welcome […]
There is no single best paid media platform. There is only the platform that matches the job you are hiring it for. A network that excels at capturing someone who already knows what they want is usually poor at convincing someone who does not, and budget spent on the wrong side of that line looks […]