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Paid media didn’t slow down last year. If anything, the platforms made sure we stayed busy. Google rolled out more AI-assisted ad creation features, new Performance Max reporting updates, and continued refining how AI-influenced results shape visibility across search. Microsoft pushed forward with its own set of AI tools inside Ads and Copilot, along with […]
Welcome to this week’s PPC Pulse. This week’s news centers around quite a few Google updates. Google rolled out campaign total budgets in open beta, introduced a new Direct Offers pilot inside AI Mode, and confirmed several Shopping promotion policy updates taking effect in early 2026. The updates affect how advertisers manage fixed promotional spend, […]
Google’s looking to make it easier to get the most out of your ad campaigns, with the introduction of campaign total budgets in Search, Performance Max and Shopping campaigns. Campaign total budgets enable you to set a campaign spend amount that will apply to the full duration of that ad push, which cannot be changed. […]
At this point in time, AI search products such as Google and Microsoft’s PMax (and now AI Max) have firmly woven themselves into the toolkits of search marketers around the globe. But as many search marketers rush to not only test new products but also scale paid search activity, there is an increasing tendency to […]
Welcome to the first PPC Pulse of 2026! In this week’s update, Reddit introduces a new automated campaign type, Google expands its Creator Partnerships beta, and Microsoft announces new data-driven targeting capabilities. Reddit launched Max Campaigns, an automated campaign format designed to simplify setup and expand reach across its ad inventory. Google rolled out updates […]
Reddit’s adding its own AI-powered ad campaign type, with its new Max Campaigns able to “predict the value of every ad impression,” helping to boost performance by estimating the best audience for your promotions. Essentially, Reddit’s getting its own version of Meta’s Performance Max, or TikTok’s Smart+ campaigns, with AI-powered targeting helping to drive results, […]
Reddit is rolling out Max campaigns, a new automated campaign type now available in beta for traffic and conversion objectives. The launch comes as Reddit continues to see strong advertiser momentum, supported by rising daily active users and rapid growth in conversion activity. While automation is now standard across most paid media platforms, Reddit is […]
Most PPC marketers love talking about automation, Smart Bidding, and the latest AI-powered magic Google rolls out. But the truth is that none of those shiny features can save your account from the actual threats: human error, broken websites, overspending budgets, bad conversion data, brand safety violations … the list goes on and on. That’s […]