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I keep getting the same question from clients and SEOs (GEOs?). “How do we show up in ChatGPT?” The answer is always the same. Write good content, do listicles, comment on Reddit. The usual. But, how do we actually know any of that works? Most of it gets repeated on faith, one expert quoting the […]
Every few years, the web hands marketers the same deal. A new signal becomes the thing that decides who gets seen, an industry forms overnight to manufacture that signal, it works beautifully for a while, and then the platform notices, and the people who leaned on it fall off a cliff. The deal is being […]
Google’s John Mueller answered a question on Reddit about whether meta descriptions are pointless. His answer may be somewhat surprising to SEOs who are interested in how to write a good meta description and who are frustrated when Google overwrites them. An SEO Says Meta Descriptions Are Pointless An SEO on Reddit asked whether meta […]
When your customers ask ChatGPT or Gemini something, the model quietly fires a set of traditional web searches in the background, retrieves the ranking pages, and synthesizes the answer from those. The sites that rank for those hidden queries get cited. The ones that don’t, don’t. QueryFan generates persona-specific prompts, runs them through both models, and […]
Google’s John Mueller answered a question about security headers in the context of client technical SEO audits. Although he singled out one of headers as having an SEO effect, many of the other security headers, if not used, can result in a negative SEO effect. What Are Security Headers? Security headers are instructions sent from […]
For about two months, business owners and SEO professionals have reported that pages have been removed from Google’s index without a clear explanation. The reports started in late April and have continued into June. In many of those reports, the affected pages had neither a manual action nor a crawl error. They moved into “excluded” […]
Google’s John Mueller answered a question about the curious circumstance of Search Console reporting thousands of URLs as indexed despite being blocked by robots.txt. Mueller helped explain how this happens and what to do about it. Content Indexed Despite Being Blocked By Robots.txt A Redditor asked for advice because Google Search Console was reporting more […]
Google’s John Mueller answered a question about website category structure in URLs. The context was about a website that offered the same content in multiple languages and the person asking the question wanted to know what was the best way to structure the category URLs. More on that in the smart way to take back […]
Welcome to the week’s Pulse: updates affect how you read post-update rankings, what new click data says about Google traffic, and where your local reporting lives. Here’s what matters for you and your work. Reddit Gained Top Positions In Every Niche After The May Core Update SE Ranking analyzed 100,000 keywords and found Reddit grew […]
Impressions are up. Clicks are down. Rankings haven’t moved. If that describes your last Search Console export, you don’t have a content problem or a technical problem. You have a SERP that no longer sends you the clicks your positions used to earn, and the playbook you’re running was built for one that did. You […]