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BrightEdge research comparing citations in ChatGPT and Google AI Overviews suggests that AI search engines are doing more than retrieving information. They are assigning different roles to the same sources, treating platforms like Reddit and LinkedIn as authoritative references in some contexts and as social commentary in others. For SEOs, publishers, and business owners, the […]
An SE Ranking analysis of 100,000 keywords found Reddit grew its top 3 presence in all 20 niches tracked after the May core update. For transparency, SE Ranking sells rank-tracking and AI visibility tools, and the data comes from its own keyword-monitoring platform. Data suggests Reddit grew most in niches where people look for personal […]
An analysis of SISTRIX visibility data by Aleyda Solis found a pattern in the final days of Google’s May core update. Sites that best fit a query’s intent, market, and result type tended to gain visibility, while sites a step removed from that fit lost ground. She measured domain visibility in the US and UK […]
A SISTRIX analysis of 3.8 million German-language ChatGPT responses found that citation patterns changed after ChatGPT began implementing GPT-5.5. The analysis, published by SISTRIX founder Johannes Beus, tracked 38 daily samples of 100,000 ChatGPT responses. SISTRIX compared citations in the four days before the change with the four days after it. The company describes the […]
Google’s John Mueller responded to a question about whether Google’s guidance on LLMs.txt is contradictory. His answer shows why Google considers LLMs.txt speculative for now and why WebMCP, a Google-backed proposal, might be what SEOs and site owners should be looking into. If you want to go further, microsoft clarity now flags bots that ignore […]
Google CEO Sundar Pichai said Google has spent 25 years learning how to measure user satisfaction in Search, including engagement, sessions, return behavior, and bounce-backs, saying that those metrics help Google improve AI Search. When asked about the concept of Google Search traffic dwindling to zero, the Google Zero scenario, Pichai insisted that the reality […]
The tools are deployed. The licenses are paid. And if you’re a senior SEO or GEO practitioner right now, you’re probably using AI every day – for drafts, for summaries, for first passes at content that used to take twice as long. That’s real productivity, and it’s not nothing. It’s also not the return the […]
When a customer asks ChatGPT, Gemini, or Google AI Overviews about a brand near them, the answer increasingly comes from a Reddit thread. For many brands, their owned content is not showing up. Across most industries, Reddit is now the single most-cited source in AI search. For multi-location brands, that creates a problem most haven’t […]
Google CEO Sundar Pichai acknowledged room for improvement in AI Overviews when shown a live product-query result during a Decoder podcast interview with Nilay Patel. Patel showed Pichai a live search result. Pichai called it “more opinionated than it should be” for the query. The interview was recorded after Google I/O 2026. See also: youtube […]
Reddit CEO Steve Huffman said large language models “would not exist as we know them” without Reddit’s content. He called the platform’s user-generated data “modern oil” for AI. Huffman made the comments during an interview at Fast Company’s Most Innovative Companies Summit. What Huffman Said About Reddit’s Value To AI Huffman described the position Reddit’s […]