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Google CEO Sundar Pichai said Google has spent 25 years learning how to measure user satisfaction in Search, including engagement, sessions, return behavior, and bounce-backs, saying that those metrics help Google improve AI Search. When asked about the concept of Google Search traffic dwindling to zero, the Google Zero scenario, Pichai insisted that the reality […]
The tools are deployed. The licenses are paid. And if you’re a senior SEO or GEO practitioner right now, you’re probably using AI every day – for drafts, for summaries, for first passes at content that used to take twice as long. That’s real productivity, and it’s not nothing. It’s also not the return the […]
When a customer asks ChatGPT, Gemini, or Google AI Overviews about a brand near them, the answer increasingly comes from a Reddit thread. For many brands, their owned content is not showing up. Across most industries, Reddit is now the single most-cited source in AI search. For multi-location brands, that creates a problem most haven’t […]
Google CEO Sundar Pichai acknowledged room for improvement in AI Overviews when shown a live product-query result during a Decoder podcast interview with Nilay Patel. Patel showed Pichai a live search result. Pichai called it “more opinionated than it should be” for the query. The interview was recorded after Google I/O 2026. What Pichai Said […]
Reddit CEO Steve Huffman said large language models “would not exist as we know them” without Reddit’s content. He called the platform’s user-generated data “modern oil” for AI. Huffman made the comments during an interview at Fast Company’s Most Innovative Companies Summit. What Huffman Said About Reddit’s Value To AI Huffman described the position Reddit’s […]
This post was sponsored by Erase.com. The opinions expressed in this article are the sponsor’s own. Why does AI pull a 2023 Reddit thread into a 2026 comparison query?What makes AI cite some complaints about my brand and skip others?How do I get AI to stop citing old complaints in unrelated queries? Four signals decide […]
Welcome to the week’s Pulse: updates affect how links appear inside AI search results, which types of sites gained or lost visibility in the March core update, and how Google’s Preferred Sources feature works across new markets. Here’s what matters for you and your work. Google Adds More Links And Link Context To AI Search […]
I was walking over to take the stage at SMMW 2026 in Anaheim, California, last Thursday, listening intently to Steve Huffman, founder and CEO of Reddit, talk about the last quarter at Reddit, but more importantly, to get a sense of what the focus would be for the rest of the year. Question after question, […]
A recent Linkedin post by Jim Yu flagged that BrightEdge’s AI Catalyst team analyzed citation and brand mention patterns from prompts across Finance, Healthcare, Education, and B2B Tech in five AI search engines: ChatGPT, Perplexity, Gemini, Google AI Mode, and Google AI Overviews. The finding that mattered most was buried in the data. Despite wildly […]
Semrush put out an infographic last week. The kind built to be screenshotted into LinkedIn carousels and pasted into webinar decks. Four pillars. The fourth one is called “Technical GEO”: schema, structured data, clean architecture. The line that justifies it: “Ensures AI engines can parse and connect your content.” Ensures. See it live on X/Twitter. […]