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Over the last few years, Reddit has risen in influence to be a social channel that Google elevated in it’s search engine results for it’s user-generated content and also a source of valuable reviews for users. Reddit is constructed as a network of smaller communities, known as Subreddits. The value of these Subreddits is in their […]
As anyone who works in digital marketing knows, SEO, and our approach to maximizing referral traffic, is changing. Whereas once everybody was focused on maximizing traffic from Google Search, now, an increasing number of Google searches (60%) end without a click through to a website, which means that website traffic is no longer the best […]
SEO died as a traffic channel the moment pipeline stopped following page views. Traffic is either down for many sites, or its growth nowhere near reflects growth rates of 2019-2022, but demos and pipeline are up for brands that shifted from chasing clicks to building authority. What you’ll get in today’s memo: Why traffic and […]
Google’s John Mueller warns that free subdomain hosting services create unnecessary SEO challenges, even for sites doing everything else right. The advice came in response to a Reddit post from a publisher whose site shows up in Google but doesn’t appear in normal search results, despite using Digitalplat Domains, a free subdomain service on the […]
WordPress powers hundreds of millions of websites. But when issues occur internally, the vulnerability of relying on a single platform becomes apparent. WordPress isn’t the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for those seeking alternatives. This guide provides an overview of leading WordPress alternatives across key website categories. […]
Paid media didn’t slow down last year. If anything, the platforms made sure we stayed busy. Google rolled out more AI-assisted ad creation features, new Performance Max reporting updates, and continued refining how AI-influenced results shape visibility across search. Microsoft pushed forward with its own set of AI tools inside Ads and Copilot, along with […]
AI projects are only as good as the data sources they can access, and as publishers become more aware of the opportunities that they have to license their work to specific AI providers, the race is heating up to secure access contracts, and ensure that your AI bot is more informed and accurate than the […]
Social media is an integrated part of life in the U.S., with usage growing among adults. Pew Research Center reports that YouTube (84%) and Facebook (71%) remain the most widely used platforms for U.S. adults, followed by 50% of adults using Instagram. What we should pay attention to is that people’s trust levels have changed. […]
I have some good news and some bad news for those whose job it is to drive more traffic to a website. Well, some bad news and some interesting news, at least. First, we’ll go with the bad: Referral traffic continues to decline for many websites. As reported by The Press Gazette this week (based […]
Right now, we’re dealing with a search landscape that is both unstable in influence and dangerously easy to manipulate. We keep asking how to influence AI answers – without acknowledging that LLM outputs are probabilistic by design. In today’s memo, I’m covering: Why LLM visibility is a volatility problem. What new research proves about how […]