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The next time you ask an AI what product to buy, which agency to hire, or which software platform actually works, pay attention to where the answer comes from. Increasingly, it does not come from the vendor’s own website. It comes from a stranger’s Reddit comment written eighteen months ago, upvoted 847 times by people […]
Google’s John Mueller answered a question about duplicate URLs appearing after a site structure change. His response offers clarity about how Google handles duplicate content and what actually influences indexing and ranking decisions. Concern About Duplicate URLs And Ranking Impact A site owner had changed the URL structure of their web pages then later discovered […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In “The Science Of How AI Pays Attention,” I analyzed 1.2 million ChatGPT responses to understand exactly how AI reads a page. In “The Science Of How AI Picks Its Sources,” I analyzed 98,000 citation rows to understand which pages make it into […]
Google’s March 2026 Spam Update was welcomed by many in the SEO community who were hoping for relief from listicles, AI content rewriters, and Google’s own AI Overviews that “rehash other people’s content.” The update unexpectedly finished in less than twenty-four hours, with a collective shrug and a yawn. Yet despite the underwhelming nature of […]
This post was sponsored by Geoptie. The opinions expressed in this article are the sponsor’s own. The way people search is changing faster than most marketers realize. ChatGPT alone now has over 900 million weekly active users. Google AI Overviews appear in one out of every four search results. Each of these contains the potential […]
Google’s John Mueller answered a question about Search Console and 404 error reporting, suggesting that repeated crawling of pages with a 404 status code is a positive signal. 404 Status Code The 404 status code, often referred to as an error code, has long confused many site owners and SEOs because the word “error” implies […]
Last Friday afternoon, Digg died. Again. Two months. That’s how long the relaunch lasted before CEO Justin Mezzell pinned a eulogy to the homepage. The platform had raised $15-20 million. It had Kevin Rose. It had Alexis Ohanian – Reddit’s co-founder, no less. It had promises that AI would “remove the janitorial work of moderators […]
Google’s John Mueller answered a question about moving to HTTPS, explaining why the process of making a site secure is actually a major undertaking that can have a negative impact on rankings. Loss Of Top 3 Google Rankings A person asked on Reddit why they lost their top 3 rankings in Google after making their […]
WordPress published a troubled security release version 6.9.2 to patch ten vulnerabilities that also caused some sites to crash (display a white screen), so WordPress quickly followed up with a bugfix release version 6.9.3. Today, WordPress announced another update, version 6.9.4 because not all of the vulnerabilities were adequately addressed. WordPress security firm Wordfence published […]
WordPress published security release version 6.9.2 to patch multiple vulnerabilities, but the update caused some sites to crash (display a white screen), so WordPress quickly followed up with an additional update that contains a bugfix for the issue introduced by version 6.9.2. WordPress security firm Wordfence published details of four of the vulnerabilities, which were […]