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Welcome to this week’s Pulse. The updates affect how you measure AI assistant traffic, what structured data does for visibility, and how a major publisher is planning for life after search. Here’s what matters for you and your work. Google Analytics Adds Native AI Assistant Channel Google Analytics now assigns traffic from recognized AI chatbots […]
When a brand stops appearing in ChatGPT, or when its share of voice in Perplexity drops by half over a quarter, the typical response from the marketing org is to write more content. Sometimes a lot more. The thinking goes that if AI systems aren’t surfacing the brand, the fix is to feed them more […]
Scaling AI content generation is the number one content strategy for enterprise organizations optimizing for AI search visibility. According to Conductor’s 2026 State of AEO/GEO CMO Investment Report, which surveyed over 250 executives and digital leaders across 12 industries, it ranked above structured data, above authoritative long-form guides, and above original research. Across every maturity […]
Schema markup is far more common on pages cited by AI. But a new Ahrefs report found that adding it didn’t result in a clear increase in citations. Ahrefs tracked 1,885 web pages that added JSON-LD schema. Each page was matched against control pages that never added schema, and citation changes were measured across Google […]
Google Search Relations team members John Mueller and Martin Splitt discussed vibe coding websites on a recent episode of Search Off The Record. Both found that AI coding tools could produce functional sites quickly. But getting SEO right still required specific technical direction, the same kind you’d give a human developer. Related reading: pichai says […]
Semrush put out an infographic last week. The kind built to be screenshotted into LinkedIn carousels and pasted into webinar decks. Four pillars. The fourth one is called “Technical GEO”: schema, structured data, clean architecture. The line that justifies it: “Ensures AI engines can parse and connect your content.” Ensures. See it live on X/Twitter. […]
This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Local consumers have stopped searching the way we built our marketing around. This significant change in buyer habits has been quietly happening in the last 18 to 24 months. According to recent Uberall research into AI search behavior, an […]
Every technical SEO has a version of this meeting. The migration shipped on Friday. The redirects went in. Someone on Monday noticed organic traffic had fallen off a cliff, and someone else remembered there was, in fact, an SEO on the team somewhere, and perhaps they should take a look. This isn’t the meeting anyone […]
The standard technical SEO audit checks crawlability, indexability, website speed, mobile-friendliness, and structured data. That checklist was designed for one consumer: Googlebot. This is how it’s always been. In 2026, your website has, at least, a dozen additional non-human consumers. AI crawlers like GPTBot, ClaudeBot, and PerplexityBot train models and power AI search results. User-triggered […]
Microsoft previewed four new AI reporting features for Bing Webmaster Tools: citation share, grounding query-intent labels, grounding query topic labels, and Generative Engine Optimization (GEO)-focused recommendations. Krishna Madhavan, Principal Product Manager at Microsoft AI and Bing, previewed the features during a presentation at SEO Week in New York City. Slides shared by attendees on X […]