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Every few years, the SEO industry discovers a new way to mass-produce content and convinces itself that this time it’ll work. That the sheer volume of pages will overwhelm Google’s ability to assess quality. That if you just publish enough, the numbers will carry you. It never works. It has never worked. And the people […]
This week’s Ask an SEO asked : “We’re getting penalized by Google for thin content, but many of our products naturally have similar descriptions. What creative solutions have you seen work for ecommerce sites with large, similar product catalogs?” This is a question that comes up a lot, and the answer is easy. Don’t optimize […]
The creator of NanoClaw, an open source AI agent platform with over 18,000 GitHub stars, says Google is ranking a fake website above his project’s real site. Related reading: meta announces discovery improvements for creator. In tests conducted on March 5, an impostor site ranked at the top of Google for the project’s own name. […]
Structured data helped machines interpret pages. It reduced ambiguity. It made entities and attributes legible to crawlers that were otherwise guessing. Agents change the job because they do not just interpret pages. They decide, summarize, recommend, and sometimes execute. That means they need more than “this page is about X.” They need “this is the […]
Yoast announced a new Schema Aggregation feature that locates your site’s entire structured data in one location. The integration enables WordPress sites that use Yoast’s plugin to make website content more readable and usable to AI systems. Coherent Entity Disambiguation The new Schema Aggregation feature makes relationships between entities on a site easier for AI […]
Builderius has released an experimental AI integration that connects Anthropic’s Claude to live WordPress projects through the Model Context Protocol. The release enables the AI to read the full state of a Builderius template and apply structural changes directly inside the visual development environment. Instead of generating isolated snippets of code, the system operates on […]
Most documents labeled “AI SEO strategy” are actually tactic lists wearing a strategy’s clothing: optimize for long-tail queries, add structured data, publish FAQ content. Those are execution items. None of them answer the question a real strategy has to answer, which is what business problem you’re actually trying to solve. That gap is why so […]
Google updated two Search Central documentation pages, adding guidance on how publishers can tell Google which image to prefer for thumbnails in Search results and Discover. The company added a new section called “Specify a preferred image with metadata” to its Image SEO best practices page. It also updated the Discover documentation to reference the […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! AI-SEO transformation will fail at the alignment layer, not the tactics layer. 25 years of transformation research, spanning 10,800+ participants across industries, reveals that the gap between successful and failed initiatives isn’t technical skill. It’s organizational readiness. What you’ll get: Why AI SEO […]
If more than half the web runs on a content management system, then the majority of technical SEO standards are being positively shaped before an SEO even starts work on it. That’s the lens I took into the 2025 Web Almanac SEO chapter (for clarity, I co-authored the 2025 Web Almanac SEO chapter referenced in […]