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Structured data helped machines interpret pages. It reduced ambiguity. It made entities and attributes legible to crawlers that were otherwise guessing. Agents change the job because they do not just interpret pages. They decide, summarize, recommend, and sometimes execute. That means they need more than “this page is about X.” They need “this is the […]
Yoast announced a new Schema Aggregation feature that locates your site’s entire structured data in one location. The integration enables WordPress sites that use Yoast’s plugin to make website content more readable and usable to AI systems. Coherent Entity Disambiguation The new Schema Aggregation feature makes relationships between entities on a site easier for AI […]
Builderius has released an experimental AI integration that connects Anthropic’s Claude to live WordPress projects through the Model Context Protocol. The release enables the AI to read the full state of a Builderius template and apply structural changes directly inside the visual development environment. Instead of generating isolated snippets of code, the system operates on […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Most AEO “strategies” are tactic lists dressed up as long-term direction. They often break the first time a platform changes or leadership asks questions. A real AI SEO strategy starts with the business problem, builds on your brand’s unique advantages, and lets tactics […]
Google updated two Search Central documentation pages, adding guidance on how publishers can tell Google which image to prefer for thumbnails in Search results and Discover. The company added a new section called “Specify a preferred image with metadata” to its Image SEO best practices page. It also updated the Discover documentation to reference the […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! AI-SEO transformation will fail at the alignment layer, not the tactics layer. 25 years of transformation research, spanning 10,800+ participants across industries, reveals that the gap between successful and failed initiatives isn’t technical skill. It’s organizational readiness. What you’ll get: Why AI SEO […]
If more than half the web runs on a content management system, then the majority of technical SEO standards are being positively shaped before an SEO even starts work on it. That’s the lens I took into the 2025 Web Almanac SEO chapter (for clarity, I co-authored the 2025 Web Almanac SEO chapter referenced in […]
In January, I wrote about the birth of agentic commerce through both Agentic Commerce Protocol (ACP) and Universal Commerce Protocol (UCP), and how this could impact us all as consumers, business owners, and SEOs. As we still sit on waitlists for both, this doesn’t mean that we can’t prepare for it. UCP fixes a real-life problem […]
Google’s John Mueller shared a case where a leftover HTTP homepage was causing unexpected site-name and favicon problems in search results. The issue, which Mueller described on Bluesky, is easy to miss because Chrome can automatically upgrade HTTP requests to HTTPS, making the HTTP version easy to overlook. What Happened Mueller described the case as […]
Some developers have been experimenting with bot-specific Markdown delivery as a way to reduce token usage for AI crawlers. Google Search Advocate John Mueller pushed back on the idea of serving raw Markdown files to LLM crawlers, raising technical concerns on Reddit and calling the concept “a stupid idea” on Bluesky. What’s Happening A developer […]