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Impressions are up. Clicks are down. Rankings haven’t moved. If that describes your last Search Console export, you don’t have a content problem or a technical problem. You have a SERP that no longer sends you the clicks your positions used to earn, and the playbook you’re running was built for one that did. You […]
This post was sponsored by Erase.com. The opinions expressed in this article are the sponsor’s own. Why does AI pull a 2023 Reddit thread into a 2026 comparison query?What makes AI cite some complaints about my brand and skip others?How do I get AI to stop citing old complaints in unrelated queries? Four signals decide […]
The agent runtime is the new browser layer, and your website is going to be evaluated against the runtime, not against any individual model. Related reading: the grounding wars are coming: how AI visibility creates. That’s a shift web professionals have not yet made. The conversation is still framed around models. Which model writes better? […]
This post was sponsored by Erase.com. The opinions expressed in this article are the sponsor’s own. Why is my brand appearing in AI comparisons I didn’t ask to be in?How do I find out what AI tools are saying about my brand?What’s the difference between traditional reputation management and AI reputation management? Any issues with […]
Google’s Sundar Pichai recently said that the future of Search is agentic, but what does that really mean? A recent tweet from Google’s search product lead shows what the new kind of task-based search looks like. It’s increasingly apparent that the internet is transitioning to a model where every person has their own agent running […]
Google CEO Sundar Pichai’s description of search as a future “agent manager” made headlines this week after an hour-long interview with Stripe CEO Patrick Collison. As SEJ’s Roger Montti reported, Pichai described a version of search where users have “many threads running” and are completing tasks rather than browsing results. But the interview covered more […]
I really enjoyed this interview with Sundar Pichai by John Collison and Elad Gil of Stripe. Here are the five most interesting things I learned. 1. Search Will Still Exist In The Future, But Much Of It Will Be Agentic Sundar was asked if agents would replace Search. He said: “If I fast forward, a […]
In a recent interview, Google’s CEO, Sundar Pichai, explained how search is changing in response to advances in AI. The discussion centered on a simple question: If AI can act, plan, and execute, then what role will search play in the future? Related reading: youtube CEO reveals your video marketing strategy for 2026. Information Queries […]
Google updated its Discussion Forum and Q&A Page structured data documentation, adding several new supported properties to both markup types. The most notable addition is digitalSourceType, a property that lets forum and Q&A sites indicate when content was created by a trained AI model or another automated system. Content Source Labeling Comes To Forum Markup […]
Microsoft’s Defender Security Research Team published research describing what it calls “AI Recommendation Poisoning.” The technique involves businesses hiding prompt-injection instructions within website buttons labeled “Summarize with AI.” When you click one of these buttons, it opens an AI assistant with a pre-filled prompt delivered through a URL query parameter. The visible part tells the […]