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I got tired of watching the industry treat “an AI bot fetched it” and “ChatGPT said it helps” as evidence that llms.txt does anything, so I invented a standard called cats.txt: a text file in which you formally declare your office cats, their jobs, their breeds, and how often they purr. I wrote a specification, […]
A forum website published a post on Reddit expressing disbelief that Google issued a manual action for thin content, finding it hard to reconcile how Google could send so much traffic for nearly twenty years only to find fault with it now. Google is calling it a manual action for thin content, but SEOs believe […]
One in every five off-page citations in AI search answers comes from Reddit, and that share is growing 30% year over year. That data point drove an entire session from Amanda Kusner, Senior Solutions Consultant at Uberall, and Peter Wischmann, Senior Client Partner at Reddit. Their core argument: AI models decide which businesses to recommend […]
Add WebMCP to your website, and you hand visiting AI agents a set of named tools to call. Those same tools can be used to turn the agents against the people who sent them. Chrome’s developer site now carries the security guidance for WebMCP, and much of it is written for the websites exposing the […]
Google Business Profile owners are seeing a message in their review dashboards that reads “You have no reviews yet,” even when their public listings still show hundreds of reviews. Complaint threads began to rise in the Google Business Profile Community forum on July 9, as people reported that the reply panel shows zero reviews, while the […]
Every few years, the web hands marketers the same deal. A new signal becomes the thing that decides who gets seen, an industry forms overnight to manufacture that signal, it works beautifully for a while, and then the platform notices, and the people who leaned on it fall off a cliff. The deal is being […]
Google Search is becoming an agent manager. Sundar Pichai said it plainly across two interviews this spring: “A lot of what are information-seeking queries will be agentic in Search. You’ll be completing tasks. You’ll have many threads running.” One week later, at Google Marketing Live 2026, Nick Fox, the SVP who oversees Search, Ads, and […]
Impressions are up. Clicks are down. Rankings haven’t moved. If that describes your last Search Console export, you don’t have a content problem or a technical problem. You have a SERP that no longer sends you the clicks your positions used to earn, and the playbook you’re running was built for one that did. Five […]
This post was sponsored by Erase.com. The opinions expressed in this article are the sponsor’s own. Why does AI pull a 2023 Reddit thread into a 2026 comparison query?What makes AI cite some complaints about my brand and skip others?How do I get AI to stop citing old complaints in unrelated queries? Four signals decide […]
The agent runtime is the new browser layer, and your website is going to be evaluated against the runtime, not against any individual model. That’s a shift web professionals have not yet made. The conversation is still framed around models. Which model writes better? Which one cites more accurately? Which one’s API is cheaper this […]