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Anthropic shared its plans this week to mark text generated by Claude models in accordance with Article 50 of the EU AI Act. The reaction arrived immediately. Writers who use Claude to edit their own work have objected to that work carrying a mark. At the same time, developers raised a different set of concerns, […]
Google is now promoting YouTube creator partnerships on branded search outcomes, as well as on views, engagement, and subscribers, but the playbook making that pitch never explains how a brand without an internal data science team is supposed to measure it. Buried inside “Creator Marketing: Build Edition,” the case studies are doing something more specific […]
I asked ChatGPT for the best AI note-taking app. Seven words, no brand names. Before it fetched anything, it wrote itself this search. best AI note taking apps 2026 official pricing features Granola Notion AI Otter Fireflies Fathom Mem Limitless Read the tail of that string. Granola. Notion AI. Otter. Fireflies. Fathom. Mem. Limitless. Seven […]
Google’s upcoming Smart Bidding change has sparked plenty of discussion across the PPC industry, but its impact may be more limited than some of the online reaction suggests. Beginning August 17, budget-limited campaigns using Target CPA or Target ROAS will optimize more closely toward their stated bidding target. Google also introduced a Bid Target Adjustment […]
YouTube has announced updates to the YouTube Partner Program, starting February 1, 2027. New creators will need twice the current watch hours or Shorts views to earn revenue from ads and Premium. But channels already in the program will keep their YPP status under the new entry rule. Additionally, YouTube’s help pages list a few […]
This month’s Ask a PPC tackles a strategy question masquerading as an execution one: “What should search campaign structures look like when AI changes how people research before they buy?” AI has created meaningful changes in how people consume information. Importantly, buyers increasingly arrive more informed and qualified, with clearer expectations shaped before they click. […]
Reddit’s Q2 earnings call revealed that Reddit intends to surface more evergreen content to users. The company also explained that it intends to make its search bar more visually engaging by integrating advertising modules. It’s clear that Reddit aspires to compete with online content publishers and become a stronger competitor to social networks. Reddit Targeting […]
John Shehata, CEO of NewzDash, found something in July that a lot of publishers threatening to block Google’s AI don’t realize is already happening underneath them. Google has started folding entire Top Stories carousels directly inside AI Overviews, and the robots.txt directive most publishers reach for first does nothing to stop it. Shehata posted on […]
Snapchat announced that its recommendation algorithms will reward human-authored videos in its Spotlight feature and will no longer recommend “wholly AI-generated videos.” The move comes against the backdrop of the EU Commission’s recent AI transparency law and anxiety towards AI felt by Snapchat’s dominant demographic, Gen Z users. Gen Z Anxiety About AI According to […]
The European Commission’s Article 50 of the AI Act governing AI transparency has come into force, mandating that labels notifying that content is generated by AI be labeled. Article 50 is a part of a larger legislation called the EU Artificial Intelligence Act under which Article 2(1)(c) states that the laws apply to providers and […]