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AI labs are buying used books. Not e-books, not licensed datasets — pallets of physical, printed books, sourced by brokers who pitch the deal in blunt terms: the best training data left is sitting on a shelf, because it was printed before generative AI existed to pollute it. At the same time, a whole tier […]
YouTube is changing what counts as a “view” across long-form videos and live streams. The new rule counts a view starting from a video’s first frame, matching how Shorts have always been counted, rather than requiring the intentional-play threshold long-form video has used until now. What’s changing Going forward, YouTube will count views from the […]
Google is giving Gemini and Flow users a choice they didn’t have before: whether AI-generated images, video, and audio carry a visible watermark at all. The invisible tracking layer underneath stays on regardless, which is the detail most coverage of this update is glossing over. The change matters less as a design tweak and more […]
Most advertisers already run a search campaign and an email marketing program side by side, but few realize a third option sits between them: paid ad units, powered by a search engine’s own ad platform, that show up directly inside a Gmail or Outlook inbox. They’re easy to miss because they don’t look like search […]
Anthropic shared its plans this week to mark text generated by Claude models in accordance with Article 50 of the EU AI Act. The reaction arrived immediately. Writers who use Claude to edit their own work have objected to that work carrying a mark. At the same time, developers raised a different set of concerns, […]
Google is now promoting YouTube creator partnerships on branded search outcomes, as well as on views, engagement, and subscribers, but the playbook making that pitch never explains how a brand without an internal data science team is supposed to measure it. Buried inside “Creator Marketing: Build Edition,” the case studies are doing something more specific […]
I asked ChatGPT for the best AI note-taking app. Seven words, no brand names. Before it fetched anything, it wrote itself this search. best AI note taking apps 2026 official pricing features Granola Notion AI Otter Fireflies Fathom Mem Limitless Read the tail of that string. Granola. Notion AI. Otter. Fireflies. Fathom. Mem. Limitless. Seven […]
Google’s upcoming Smart Bidding change has sparked plenty of discussion across the PPC industry, but its impact may be more limited than some of the online reaction suggests. Beginning August 17, budget-limited campaigns using Target CPA or Target ROAS will optimize more closely toward their stated bidding target. Google also introduced a Bid Target Adjustment […]
YouTube has announced updates to the YouTube Partner Program, starting February 1, 2027. New creators will need twice the current watch hours or Shorts views to earn revenue from ads and Premium. But channels already in the program will keep their YPP status under the new entry rule. Additionally, YouTube’s help pages list a few […]
This month’s Ask a PPC tackles a strategy question masquerading as an execution one: “What should search campaign structures look like when AI changes how people research before they buy?” AI has created meaningful changes in how people consume information. Importantly, buyers increasingly arrive more informed and qualified, with clearer expectations shaped before they click. […]