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An AI agent does not need the visual layer of your website, and it should never have needed it. That one idea is why the whole category of AI browsers is backward. We spent years building websites design-first and lost the web’s semantics, its accessibility, and the fundamentals underneath them along the way. So when […]
YouTube outlines three content categories that could disqualify a channel from the YouTube Partner Program (YPP). These categories are detailed on YouTube’s channel monetization policy page and were explained by Matt Halprin, Vice President of Trust and Safety at YouTube, in a Creator Insider video. The Three Categories 1. Generic/Repetitive When content looks templated or barely changes from […]
Anthropic announced that users on its paid plans can now teach Claude Cowork a skill by recording a walkthrough of a task, which Claude can then use to create a skill that it can subsequently use to complete the same task. It’s called Record a Skill. Anthropic tweeted: “New in Claude Cowork: teach Claude a […]
Whether organic or paid, YouTube remains one of the most underrated platforms on the internet. And when one of the smartest paid search experts around calls it “the most mispriced ad inventory on the internet,” you ignore it at your own risk. What I really love about YouTube is how it gives you the ability […]
Google has updated its list of Google user-triggered fetchers to reflect the Google Notebook name change. Users who have hardcoded the old user agent for robots.txt or for other reasons have a grace period of a few weeks before the old user agent stops working in August 2026. Reasons To Block Gemini Notebook Gemini Notebook’s […]
As you may already know, Google recently updated Search Console to let brands track how their social media and video posts perform in search results. Most marketers view this update as a helpful gift. They believe Google wants to reward brands that build strong footprints across TikTok, YouTube, and X. And not wanting to be […]
I was asked a great question, and it’s something I talk to clients about on a very regular basis: “Should every page do all things? I’m struggling to work out which pages should be optimized for CRO and which should be to build the brand.” Blog posts and informative pages (brand-building pages) are likely meant […]
TikTok will test improvements to its detection systems for accounts posting AI-generated spam about politics and current events, financial advice, and medical topics, as announced in a newsroom post. The testing is set to begin in the upcoming weeks and described those categories as areas where misleading content could affect public trust or well-being. Medical […]
Katie Morton, editor-in-chief of Search Engine Journal, and I recorded the debut episode of Search Engine Journal’s revamped podcast, focusing on a recurring theme in our coverage. We discussed how clicks are declining on the open web, a trend many in search have noticed. We argue that much of this attention hasn’t vanished but has […]
Google Ads Liaison Ginny Marvin addressed several advertiser questions about AI Search, Qualified Future Conversions (QFC), and YouTube Creator Partnerships in the latest edition of the Ads Decoded newsletter and accompanying video. The community Q&A followed Google Marketing Live and focused on topics that have generated ongoing questions from advertisers, including AI Search eligibility, long-term […]