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Listen to the article 12 min This audio is auto-generated. Please let us know if you have feedback. It’s the end of the first week back in the office. So how are we all feeling? Over the past week, I’ve outlined a range of considerations for social media marketing planning in 2026, looking at the […]
It’s the end of the first week back in the office. So how are we all feeling? Over the past week, I’ve outlined a range of considerations for social media marketing planning in 2026, looking at the rise of AI, the impact of algorithms, and the AR shift. These broader trends will change how you […]
TikTok is clearly making sports a priority this year, with the platform announcing another sports partnership, this time with FIFA, which will see TikTok hosting exclusive content around the 2026 FIFA World Cup. As explained by TikTok: “TikTok will become FIFA’s first-ever Preferred Platform, which will lead to an enhanced level of collaboration and integration, […]
WhatsApp is moving ahead with its usernames change, with a new update now hiding user phone numbers entirely when viewing their WhatsApp profile. As you can see in this example, posted by Android Police, WhatsApp is currently developing a new profile display that will hide user phone numbers, and will only display your chosen username […]
Okay, I’m not sure how significant this is, but YouTube seems to think that this is a pretty big deal, and for at least some creators, it probably is. Today, YouTube has announced some changes to its search filter options, which aim to clarify the purpose of each element, and could help you drill down […]
AI Overviews don’t show up consistently across Google Search because the system learns where they’re useful and pulls them back when people don’t engage. Robby Stein, Vice President of Product at Google Search, described in a CNN interview how Google tests the summaries, measures interaction, and reduces their appearance for certain kinds of searches where […]
ChatGPT accounted for 64% of worldwide traffic share among gen AI chatbot websites as of January, while Google’s Gemini reached 21%, according to Similarweb’s Global AI Tracker. Similarweb’s tracker (PDF link) measures total visits at the domain level, so it reflects people who go to these tools directly on the web. It doesn’t capture API […]
Bias is not what you think it is. When most people hear the phrase “AI bias,” their mind jumps to ethics, politics, or fairness. They think about whether systems lean left or right, whether certain groups are represented properly, or whether models reflect human prejudice. That conversation matters. But it is not the conversation reshaping […]
For this week’s Ask An SEO, a reader asked: “Is there any difference between how AI systems handle JavaScript-rendered or interactively hidden content compared to traditional Google indexing? What technical checks can SEOs do to confirm that all page critical information is available to machines?” This is a great question because beyond the hype of […]
AI Assistants Decide Which Local Businesses Get Recommended In 2026, local visibility on SERPs is no longer controlled by traditional search rankings alone. AI assistants are increasingly deciding which businesses get recommended when customers ask who to call, book, or trust nearby. Tools like Google Gemini, ChatGPT, and Siri are shaping these decisions in ways […]