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Harvey Finkelstein, the president of Shopify, was recently interviewed about their open source Universal Commerce Protocol (UCP), which enables agentic AI shopping. Co-developed with Google, he explains how UCP enables brands to be discovered by customers based on personalized recommendations, as opposed to advertising and classic search paradigms that are less personalized. Finkelstein said that […]
Hostinger released an analysis showing that businesses are blocking AI systems used to train large language models while allowing AI assistants to continue to read and summarize more websites. The company examined 66.7 billion bot interactions across 5 million websites and found that AI assistant crawlers used by tools such as ChatGPT now reach more […]
It’s taken it a while to catch up, but X is now latching onto the “Starter Packs” trend that was first popularized by Bluesky back in 2024. Starter Packs make it easier for new users to find relevant people to follow in a specific niche, which is helpful for new users when they first open […]
TikTok has announced some new ad options for streaming service providers, which will provide more ways for VOD companies to connect with TikTok’s highly engaged, younger-skewing audience. And TikTok users are very into the latest movies and TV shows: More than 6.5 million posts about film and TV are shared every day in the app […]
Meta has announced a new series of accelerator grants to fund research into the expanding opportunities of AI glasses, in order to drive improvement in various sectors. Which, in the broader context of the supposed move away from the metaverse, is interesting, considering that Meta also awarded similar grants and funding for projects exploring the […]
YouTube CEO Neal Mohan announced the company’s priorities in his annual letter, previewing new AI creation tools, expanded shopping features, and format changes to Shorts. AI Creation Tools YouTube is adding three AI creation features this year. Creators will be able to make Shorts using their own likeness, produce games from text prompts through the […]
Yeah, I’m not sure that this will be the win that IG hopes. As some users have noticed in the app, Instagram is currently testing out an update to the profile display, which would change your “Following” count to “Friends” instead, the people who mutually follow you in the app. As you can see in […]
TikTok has announced some new updates to its AI-powered Smart+ campaigns, including enhanced creative selection for promotions, the expansion of duplication and draft mode, and ad previews for creative combinations. So, basically, more ways to use TikTok’s AI ad tools for creative options, giving you more ways to expand your ad campaigns, and, ideally, reach […]
YouTube CEO Neal Mohan has published his latest overview of what he’ll be focused on in the year ahead, as the platform continues to become a bigger part of the media ecosystem, and a more established and trusted source of information and entertainment. Indeed, based on rising Connected TV data, YouTube is now just as […]
After initially suggesting that it would wait until Threads reached a billion users before integrating ads, Meta is now opening up Threads ads to all regions, providing another steady income stream for Zuckerberg’s ever-expanding behemoth. Which Meta actually announced last April, when it announced that Threads ads would be expanded to “all eligible advertisers globally.” […]