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Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. X has announced some new updates designed to streamline engagement in the app, while it’s also facing something of a revolt from one popular X community over its latest algorithm changes. First off, X has announced an […]
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. I wonder if this time X’s pledge to open-source its algorithm will stick. Over the weekend, X owner Elon Musk announced that X will soon publish all of the algorithmic code for X’s news feed and ads, […]
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. In case you were freaking out over somebody trying to hack you IG account over the weekend, Instagram says it’s all good, and that it’s addressed the issue, keeping your personal info safe. Over the weekend, a […]
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. I don’t know that this will be a majorly useful, or much-used option. But TikTok has launched a new calendar template that’s designed to help children and families better coordinate and manage their weekly online and offline […]
Magento, now officially Adobe Commerce (but still known as Magento with SEOs), remains a powerful but demanding ecommerce platform, especially in the Magento 2 era. Adobe Commerce can deliver strong organic performance when built and optimized correctly, but it requires careful attention to technical SEO, site speed, and structured data. This guide outlines key Magento/Adobe […]
An official WordPress.org social media account was used to troll the open source movement to decentralize the WordPress plugins and themes repository, creating what some feel was an undignified, even “childish”, representation of the WordPress community. What Is The FAIR Project? The Federated And Independent Repositories project is an open-source initiative that was launched in […]
In my last post, I referenced how there is now a growing split between the “human” web and the “agentic” web, where AI agents are becoming an additional audience/profile alongside the “traditional” human visitors we have been optimizing for for years. This shift is now becoming more aggressive, especially when it comes to the transactional web […]
Hosting my podcast, gives me a front-row seat to the unfiltered reality of our industry, the gritty, “in-the-trenches” reality shared by experts who manage millions in spend. Last year, my guests, including Greg Finn, Christine “Shep” Zirnheld, Julie Friedman Bacchini, Andrew Lolk and Shawn Walker didn’t hold back. They dismantled “best practices,” called out platform […]
Ask five marketing leaders how they split budget between SEO and PPC and you will get five different answers, most of them inherited from last year’s spreadsheet rather than derived from an actual model. That is the wrong way to make the decision. The right way starts with understanding what each channel is structurally capable […]
Google announced tools that let shoppers complete purchases directly within AI Mode and chat with branded AI agents in Search results. Users can purchase from eligible product listings on Google. Retailers are still the seller of record, while the checkout happens on Google surfaces instead of the retailer’s website. Universal Commerce Protocol Powers AI Mode […]