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A content calendar only works if it is built around dates your audience actually cares about. Instead of reacting to whatever trends on a given week, you can map the year in advance around holidays, awareness months and major cultural moments, then slot campaigns in with time to actually produce them well. Below is a […]
Enterprise SEO is at the center of some fascinating and fundamental shifts right now. From mainstream media coverage in the Wall Street Journal and Forbes to the Associated Press, Business Insider, Entrepreneur, and more. The role of search and SEO and its impact on enterprise brands and their visibility in a new AI era made […]
Welcome to this week’s Pulse: updates on rankings from December’s core update, platform responses to AI quality issues, and disputes that reveal tensions in AI-generated health information. Early analysis of Google’s December core update suggests specialized sites gained visibility in several shared examples. Microsoft and Google executives reframed criticism of AI quality. The Guardian reported […]
Welcome to the first PPC Pulse of 2026! In this week’s update, Reddit introduces a new automated campaign type, Google expands its Creator Partnerships beta, and Microsoft announces new data-driven targeting capabilities. Related reading: SEO pulse: spam update, generative UI, reddit drop. Reddit launched Max Campaigns, an automated campaign format designed to simplify setup and […]
Most SEO programs fail quietly. Nobody misses a deadline or breaks a page overnight — a meta description gets wiped out during a plugin update, a backlink profile picks up spam nobody notices for months, or a report keeps repeating the same three metrics while the real story is happening somewhere nobody is looking. An […]
Okay, I’m not sure how significant this is, but YouTube seems to think that this is a pretty big deal, and for at least some creators, it probably is. Today, YouTube has announced some changes to its search filter options, which aim to clarify the purpose of each element, and could help you drill down […]
We need one of those “__ days without incident” signs for X, because we’re just 9 days into the New Year and we’re already on track for another international incident sparked by Elon Musk’s freewheeling approach to technological development. As has been widely reported, X is currently under scrutiny in several regions due to xAI’s […]
Listen to the article 12 min This audio is auto-generated. Please let us know if you have feedback. It’s the end of the first week back in the office. So how are we all feeling? Over the past week, I’ve outlined a range of considerations for social media marketing planning in 2026, looking at the […]
It’s the end of the first week back in the office. So how are we all feeling? Over the past week, I’ve outlined a range of considerations for social media marketing planning in 2026, looking at the rise of AI, the impact of algorithms, and the AR shift. These broader trends will change how you […]
TikTok is clearly making sports a priority this year, with the platform announcing another sports partnership, this time with FIFA, which will see TikTok hosting exclusive content around the 2026 FIFA World Cup. As explained by TikTok: “TikTok will become FIFA’s first-ever Preferred Platform, which will lead to an enhanced level of collaboration and integration, […]