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X is looking to get more creators posting to the app once again, by upping the payouts from its creator revenue share program, and enabling more people to use its long form Articles option to upload content direct to the app. Which, given that xAI needs as much real-time data as possible to fuel its […]
Google Search Advocate John Mueller says businesses that rely on referral traffic should think about how AI tools fit into the picture. Mueller responded to a Reddit thread asking whether SEO is still enough or whether practitioners need to start considering GEO, a term some in the industry use for optimizing visibility in AI-powered answer […]
Google Search Advocate John Mueller responded to a question about the “Page Indexed without content” error in Search Console, explaining the issue typically stems from server or CDN blocking rather than JavaScript. The exchange took place on Reddit after a user reported their homepage dropped from position 1 to position 15 following the error’s appearance. […]
Search a local product query and get an AI Overview that cites a page from another country entirely — one your users cannot buy from, in a currency they don’t use, sometimes in a store that won’t even ship to them. This is not a broken hreflang setup or sloppy international SEO. It is what […]
How many times have you seen different SERP layouts and results across markets? No two people see the same search results, as per Google’s own documentation. No two users receive identical outputs from AI platforms either, even when using the same prompt. In a time of information overload, this raises an important question for global […]
Google published a research paper about a new AI model for detecting fraud in the Google Ads system that’s a strong improvement over what they were previously using. What’s interesting is that the research paper, dated December 31, 2025, says that the new AI is deployed, resulting in an improvement in the detection rate of […]
As part of your New Year preparations, it’s worth taking a moment to consider how the online landscape is changing, and as a result, which aspects of digital marketing will have the biggest impact in 2026. Because digital connection is now the most prominent form of interactivity, and the key way that people get information, […]
Meta is seemingly still working to better align with the Trump Administration, and the expectations of the Trump White House around content and governance. Which, given Meta’s ongoing battles with EU regulators, makes sense, as Meta continues to seek U.S. government support in pushing back against the billions in fines being regularly handed down to […]
Honestly, I don’t get rich guy math sometimes. Today, Elon Musk’s xAI announced that it has completed its latest funding round, raising an additional $20 billion, and putting xAI’s valuation up to around $230 billion in total. As per xAI: “xAI completed its upsized Series E funding round, exceeding the $15 billion targeted round size, […]
2026 is going to be the year that AR comes into the mainstream, and Meta’s looking to take the first steps in order to maximize its position as the leader in the digital wearables field, with the announcement of a range of new Meta Display glasses features at CES. Meta’s Display glasses are not full […]