Your Google Ads account is going to start serving a buyer you cannot see. That buyer is an AI agent that compares products and goes through checkout on your customer’s behalf. Related reading: cloudflare’s AI crawler rules can block googlebot. Agentic commerce is going to be the biggest structural change to ecommerce paid media since […]
Google Cloud Announces The Open Knowledge Format
Google announced the Open Knowledge Format (OKF), a new open specification for organizing and exchanging the knowledge that AI systems need in order to perform useful work. You will find more ideas in stripe projects opens cloud infrastructure buying to AI. The announcement explains the reason for developing this new specification: “As foundation models continue […]