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On June 4, 2026, Anthropic published one of the most consequential blog posts in the short history of artificial intelligence. The piece, titled “When AI Builds Itself” and co-authored by Anthropic co-founder Jack Clark and Marina Favaro, lead at the Anthropic Institute, carried a striking message: AI is advancing so fast that humans risk losing […]
Google Chrome is warning developers that WebMCP tools can be used to manipulate and hijack AI agents. New guidance outlines how attackers can manipulate agents operating in a user’s browser, including within their authenticated sessions. Chrome published two guides, one for web developers and another for AI agent developers. Exploits Are Not Specific To WebMCP […]
Google is adding business features to the Gemini app, including a direct connection to Google Business Profile and Business notebooks. The company announced the updates at its Google for Brazil event. Both features will begin rolling out globally this month, excluding the EEA and UK. Business Profile features in Gemini are being released gradually and […]
For every 1,000 U.S. Google searches, 232 clicks reach what SparkToro calls the open web, according to new data drawn from Similarweb’s clickstream panel. The report, published by SparkToro co-founder Rand Fishkin, found 68% of U.S. searches ended without any click from January through April. Its 2024 report, based on Datos data, separately reported 360 […]
A recent announcement from Common Crawl introduced an AI Visibility Audit designed to help organizations determine whether AI systems can discover and access their content. The premise is straightforward and difficult to dispute. Before an AI system can retrieve, summarize, cite, recommend, or act upon information, it must first be able to find it. For […]
Claude sent almost four times more referral traffic to websites in April than in January, per new SE Ranking data. That made it the fastest-growing AI traffic source among the five platforms tracked. It’s still the smallest by a wide margin, and it probably isn’t a meaningful line in your analytics yet. See also: your […]
BrightEdge research comparing citations in ChatGPT and Google AI Overviews suggests that AI search engines are doing more than retrieving information. They are assigning different roles to the same sources, treating platforms like Reddit and LinkedIn as authoritative references in some contexts and as social commentary in others. For SEOs, publishers, and business owners, the […]
Busy week in search-land. So Google finally rolled out some kind of AI reporting (if you can call that reporting), and the Competition and Markets Authority (CMA) announced some new measures Google must take to restore some level of parity with publishers and search results. Where’s the blue line fellas? (Image Credit: Harry Clarkson-Bennett) “Conduct […]
A panel of SEO professionals at WordCamp Europe recently discussed how AI is changing search and what businesses should do to remain visible. While they sometimes disagreed about whether AI changes SEO or if this is just another stage of its evolution, they largely agreed that success increasingly depends on four key fundamentals that are […]
For two decades the product feed sat on the paid side of the wall. Shopping ran on it, the PPC team maintained it, and SEO’s involvement ended at a glance in Search Console. That split made sense when the feed only fed ads. It does not make sense now. An ecommerce product feed is the […]