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SEO still runs on hours that don’t show up in any dashboard: writing alt text for a product catalog, outlining a content calendar, sorting a 4,000-row keyword export, or reading through a competitor’s site page by page. None of that work disappears just because AI Overviews and chat assistants changed how people search. If anything, […]
An SEO crafting a newsletter with AI spotted a hallucination about a March 2026 Google Core Update and decided to publish it as an experiment to see how misinformation spreads. While search marketing industry publications ignored the fake news some independent SEOs picked it up and ran with it without first checking the factual accuracy […]
Google’s John Mueller answered a question about moving to HTTPS, explaining why the process of making a site secure is actually a major undertaking that can have a negative impact on rankings. Loss Of Top 3 Google Rankings A person asked on Reddit why they lost their top 3 rankings in Google after making their […]
Search referral traffic to small publishers dropped 60% over two years, according to Chartbeat data reported exclusively by Axios. That’s nearly three times the decline at large publishers. The analytics firm, which tracks traffic across thousands of client websites globally, segmented its network by size. Mid-sized publishers (10,000 to 100,000 daily page views) lost 47%, […]
AI Overviews cut the click-through rate on Germany’s top organic position by 59%, according to a SISTRIX analysis of more than 100 million keywords. More on that in the top 10 digital marketing trends for 2026. The data, published by founder Johannes Beus, puts numbers on a pattern that multiple studies have now documented across […]
Google has removed “What People Suggest,” a search feature that used AI to organize health perspectives from online discussions. The confirmation came as Google held its annual Check Up event, where it announced new AI health features for YouTube. A Google spokesperson confirmed the removal to The Guardian, calling it part of a “broader simplification” […]
Google is opening Personal Intelligence to free-tier users in the U.S. Previously limited to paid AI Pro and AI Ultra subscribers, the feature is now expanding to users with personal Google accounts. What’s New Announced in a blog post, the expansion covers AI Mode in Search, the Gemini app, and Gemini in Chrome. AI Mode […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Branded search inflates your return on ad spend (ROAS) by taking credit for demand you already own, and every input in the paid acquisition model is getting worse simultaneously. This week, you’ll cover: The math on how branded search distorts performance reporting across […]
SEJ Live’s opening panel covered three months of AI search changes from three angles. I covered the news, SEJ Founder Loren Baker covered the business case, and Managing Editor Shelley Walsh covered content strategy. The on-demand recording is available here. The session was called “What’s Hot, What’s Not,” and our goal was to identify the […]
Google Ads has been making automated decisions on your behalf for close to a decade. Bid adjustments, keyword expansion, audience targeting – all guided by machine learning long before “AI” became the word every platform reached for. What’s changed recently is the depth of it: Smart Bidding, automated assets, dynamic targeting and recommendation engines now […]