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I enjoyed this interview with Google’s head of Search Liz Reid on the ACCESS Podcast with Alex Heath and Ellis Hamburger. Liz talked a lot about the future of Search. Here are the five most interesting parts. Will Agents Eventually Do Most Of The Activity On The Web? Yes, but not all of the interaction. […]
For years, communications and PR teams have warned that their budgets are under threat. In 2026, that warning has become a reality. According to industry research, budget pressure remains one of the top concerns for communications leaders, largely because executives still struggle to understand how PR contributes to business outcomes. As Katie Paine bluntly says, when […]
Performance Max is Google’s “right time, right place” campaign type. On paper, it’s a unified engine that integrates Search, YouTube, Display, and Maps into a single automated bucket. While the product has matured, offering better reporting transparency, many PPC practitioners still categorize it as a “black box.” For high-level strategists, this automation offers a welcome […]
WordPress published security release version 6.9.2 to patch multiple vulnerabilities, but the update caused some sites to crash (display a white screen), so WordPress quickly followed up with an additional update that contains a bugfix for the issue introduced by version 6.9.2. WordPress security firm Wordfence published details of four of the vulnerabilities, which were […]
Cold outreach emails asking “how much for a guest post” rarely work anymore, and they arguably never should have. What actually earns backlinks now is the same thing that earns media coverage: a story a journalist wants to tell. That shift has a name — digital PR — and it is quietly becoming the most […]
Peer recommendations are the most trusted information source for B2B buyers, according to a new report from Reddit and SurveyMonkey. AI chatbots ranked near the bottom. What They Found The report surveyed 1,200 U.S. business decision-makers. Among respondents, 73% said they trust peer recommendations when evaluating business purchases. That’s well ahead of vendor websites (55%), […]
A federal judge has granted Amazon a preliminary injunction barring Perplexity AI from using its Comet browser agents to access password-protected Amazon accounts and systems. U.S. District Judge Maxine M. Chesney issued the order in San Francisco federal court, finding that Amazon is likely to succeed on the merits of its claims. The preliminary injunction […]
Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! For a while now, SERP features have made SEO for ecommerce distinctly different from other verticals like B2B or local. And yet, most teams still measure success against classic search results. Without third-party tools, it’s hard to get a full picture from the […]
This week’s Ask an SEO asked : “We’re getting penalized by Google for thin content, but many of our products naturally have similar descriptions. What creative solutions have you seen work for ecommerce sites with large, similar product catalogs?” This is a question that comes up a lot, and the answer is easy. Don’t optimize […]