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Vibe coding WordPress plugins with AI can raise concerns about whether a plugin follows best practices for compatibility and security. WordPress.org’s Plugin Check Plugin offers a solution for those who wish to check whether a plugin conforms to the official standards. The latest version can now connect to AI. You will find more ideas in […]
A BuzzStream report analyzing 4 million AI citations found that press releases distributed through syndication channels barely appear in AI-generated answers. Background Press release distribution services have been marketing AI visibility as a selling point. For example, ACCESS Newswire offers an “AI Visibility Checklist” for press releases. eReleases published a guide positioning press releases as […]
Every few years, the SEO industry discovers a new way to mass-produce content and convinces itself that this time it’ll work. That the sheer volume of pages will overwhelm Google’s ability to assess quality. That if you just publish enough, the numbers will carry you. It never works. It has never worked. And the people […]
Chris Green helped analyze 17 million websites and co-authored the latest SEO chapter for the Web Almanac, and his conclusion should matter to anyone who does SEO for a living. Green said the data showed that individual SEOs have “minimal” web-wide impact compared to CMS platform defaults. He wrote: “If you are really determined to […]
Would you let an AI agent spend $50,000 of your company’s budget without checking its work? Probably not. Right now, our marketing world is distracted. We’re busy arguing over AEO/GEO strategies, heck, even the acronym AEO/GEO. And on the paid side, we’re all obsessing over how OpenAI might place banner ads inside ChatGPT. It’s time […]
Google’s Gary Ilyes and Martin Splitt discussed Googlebot’s crawl limits, providing more details about why limits exist and revealing new information about how those limits can be adjusted upward or dialed down depending on needs and what is being accomplished. See also: linkedin shares key trends in B2B marketing. Details About Googlebot Limits Gary Illyes […]
Ask “SEO or PPC” and you’ll get a consultant’s answer: it depends. That’s true, but it’s also a dodge. Answering the SEO vs PPC question well means looking at what each channel is built to do, how search has changed the payoff for both, and which one matches the constraint your business faces right now […]
I wrote a LinkedIn post on this very topic a while ago, and people seemed, at least, reasonably interested. So I thought I’d expand on it a little. It is, IMO, a very good way of framing how you can generate real value from trends. The value of our traditional (if we’re being fair, beige) […]
An analysis from Discover tracking tool DiscoverSnoop adds to the post-update data available on Google’s Discover core update, confirming some patterns identified in earlier NewzDash analysis while contradicting others. The DiscoverSnoop report compared article counts and audience scores for publishers in the week before the update began (January 26 to February 1) against the week […]
Welcome to the week’s Pulse: updates affect how AI Mode links work, how local discovery works in Maps, and what you can do in Search Console. Here’s what matters for you and your work. Google AI Mode Self-Citations Tripled, With More Organic Links SE Ranking published its third report on Google AI Mode citations, showing […]