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Managing PPC inside a single market is hard enough on its own. Add multiple countries, languages, regulatory regimes, and a different agency partner in each region, and the difficulty doesn’t scale linearly – it multiplies. If you run paid media for a brand operating in more than one country, the bottleneck usually isn’t launching campaigns. […]
More U.S. consumers in an Adobe Express survey said they’ve used TikTok for search than in the company’s 2024 survey. But the platform’s position as a Google challenger may be weaker than the headline numbers suggest. An updated report from Adobe Express, published February 17, surveyed 807 consumers and 200 small business owners in the […]
Anthropic updated its crawler documentation this week with a formal breakdown of its three web crawlers and their individual purposes. The page now lists ClaudeBot (training data collection), Claude-User (fetching pages when Claude users ask questions), and Claude-SearchBot (indexing content for search results) as separate bots, each with its own robots.txt user-agent string. See also: […]
Today, trust in popular platforms is diminishing, organic reach is haphazard and hard to predict, and user behavior is growing more difficult to discern than ever before. At the same time, a steady stream of “new” social platforms are entering the game, promising to fix what’s broken and usher in the most qualified audience for […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! AI-SEO transformation will fail at the alignment layer, not the tactics layer. 25 years of transformation research, spanning 10,800+ participants across industries, reveals that the gap between successful and failed initiatives isn’t technical skill. It’s organizational readiness. What you’ll get: Why AI SEO […]
If more than half the web runs on a content management system, then the majority of technical SEO standards are being positively shaped before an SEO even starts work on it. That’s the lens I took into the 2025 Web Almanac SEO chapter (for clarity, I co-authored the 2025 Web Almanac SEO chapter referenced in […]
NewzDash published an analysis comparing Discover visibility before and after Google’s February 2026 Discover core update, using panel data from millions of US users tracked through its DiscoverPulse tool. It compared pre-update (Jan 25-31) and post-update (Feb 8-14) windows across the top 1,000 domains and top 1,000 articles in the US, California, and New York. […]
SerpApi filed a motion to dismiss Google’s federal lawsuit, two months after Google sued the company under the DMCA for allegedly bypassing its SearchGuard anti-scraping system. The filing goes beyond disputing the technical allegations. SerpApi is challenging whether Google has the legal right to bring the case at all. The Standing Question SerpApi’s core argument […]
The December 2025 core update had a significant impact on a large number of sites. Each of the sites below that have done well are either long term clients, past clients or sites that I have done a site review for. While we can never say with certainty what changed as the result of a […]
Google’s Universal Commerce Protocol (UCP) is not a future roadmap item anymore. On February 11, 2026, Vidhya Srinivasan, Google’s VP/GM of Advertising & Commerce, confirmed that Wayfair and Etsy already support UCP, letting shoppers buy directly inside AI Mode. Waitlists are still the entry point for most merchants, but the capabilities behind them are shipping […]