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Remarketing lists continue to be one of the more dependable tools inside PPC accounts, especially for search campaigns. They give advertisers clearer control over who sees ads, how bids are adjusted, and how messaging aligns with prior brand interaction. As tracking becomes more constrained and audience signals less granular, first-party data carries more weight in […]
Pinterest has added a new “Media Planner” element to its advertising tools, which will provide another way to maintain oversight and control of your Pin campaigns and promotions. As you can see in this example, Pinterest’s Media Planner will give you broader oversight of your Pin campaigns, including notes on targeting and performance estimates, making […]
Look, marketing experts have been yapping on about a “human-first” approach to advertising and promotions since the dawn of time, so much so that it can often feel trite and cliché, and potentially spammy when you see some wannabe LinkedIn influencer re-posting some ChatGPT regurgitated rubbish about human-centric connection. I get it, but it’s also […]
Meta’s banning teen access to its AI chatbots in different personas, as it looks to implement a new system that will ensure more safety in their usage, and address concerns about teens getting harmful advice from these options. Which makes sense, given the concerns already raised around AI bot interaction, but really, these would apply […]
Will you be making TikTok a key focus of your promotions this year? The app is a cultural phenomenon, and has huge influence over key trends, which could make it a valuable placement option if you’re looking to raise brand awareness, or drive direct sales. And with the app’s future in the U.S. now secured, […]
It’s a new day for TikTok in the U.S., under its new U.S. ownership, and already TikTok users are complaining about reliability issues, questionable post performance and, most concerningly, potential censorship. How much of that is true, and how much is imagined based on the broader context, is impossible to say, but the new U.S. […]
Welcome to the week’s SEO Pulse. This week’s updates affect how AI Mode personalizes answers, which AI bots can access your site, and why your domain choice still matters for search visibility. Here’s what matters for you and your work. Google Connects Gmail And Photos To AI Mode Google is rolling out Personal Intelligence, a […]
I found some interesting things in the latest document in the DOJ vs. Google trial. Google has appealed the ruling that says they need to give proprietary information to competitors. Image Credit: Marie Haynes Key Takeaways: Google has been ordered to give information to competitors so as not to be an illegal monopoly. Google does […]
Welcome to this week’s PPC Pulse. The big news this week centers on platform evolution: how advertisers get information, where ads show up, and what formats are gaining traction. OpenAI announced it’s testing ads inside ChatGPT for the first time. Google launched a new podcast to help advertisers navigate platform changes. And Demand Gen added […]
Over the last few years, Reddit has risen in influence to be a social channel that Google elevated in it’s search engine results for it’s user-generated content and also a source of valuable reviews for users. Reddit is constructed as a network of smaller communities, known as Subreddits. The value of these Subreddits is in their […]