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This month’s Ask a PPC explores a common advertiser question: Why budgets sometimes overspend even when a target ROAS or target CPA is in place. Understanding this behavior requires separating two concepts that are often conflated: budgets and goals. While they work together, they serve very different functions within auction‑based ad platforms. In this post, […]
When ChatGPT Search builds an answer, it can generate background web queries to find sources. A new report from AI search analytics firm Peec AI found that a large share of those background queries run in English, even when the original prompt was in another language. Peec AI analyzed over 10 million prompts and 20 […]
Google Chief Scientist Jeff Dean said Flash’s low latency and cost are why Google can run Search AI at scale. Retrieval is a design choice, not a limitation, he added. In an interview on the Latent Space podcast, Dean explained why Flash became the production tier for Search. He also laid out why the pipeline […]
I recently wrote about an unconfirmed Google algorithm update that rolled out in mid-January 2026, which negatively impacted the organic search visibility of dozens of major brands. For most of the impacted sites I analyzed, the impact was disproportionately targeted to the company’s blog, or another folder containing informational articles and resources. That same organic trajectory […]
Most enterprises are still treating SEO as a marketing activity. That decision, whether intentional or accidental, is now a material business risk. In the years ahead, SEO performance will not be determined by better tactics, better tools, or even better talent. It will be determined by whether leadership understands what SEO has become and restructures the […]
This post was sponsored by No Fluff. The opinions expressed in this article are the sponsor’s own. When ChatGPT, Gemini, and Perplexity mention a company, these large language models (LLMs) are deciding whether that business is safe to reference, not how long it has existed. Most business leaders assume one thing when they don’t show […]
This post was sponsored by WP Engine. The opinions expressed in this article are the sponsor’s own. In the race for audience attention, digital marketers at media companies often have one hand tied behind their backs. The mission is clear: drive sustainable revenue, increase engagement, and stay ahead of technological disruptions such as LLMs and […]
An analysis of 16,000 U.S. search queries found that text ads gained 7 to 13 percentage points of click share between January 2025 and January 2026. SEO consultant Aleyda Solis used Similarweb clickstream estimates to measure click share across classic organic results, SERP features, text ads, PLAs, and zero-click behavior. She also tracked how often […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! You will find more ideas in the science of how AI picks its sources. This week, I share my findings from analyzing 1.2 million ChatGPT responses to answer the question of how to improve your chances of getting cited. Image Credit: Kevin Indig […]
Google spent 2025 losing. Two federal courts ruled it had illegally monopolized search and ad tech. Regulators in Brussels opened new proceedings against it. And its stock still gained 65% for the year, more than any other major tech company. That gap between legal exposure and market performance is not a fluke — it is […]