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A CFO asked her AI assistant to research cloud infrastructure vendors for a major investment. The assistant came back with a careful comparison. It had weighed options, named trade-offs, and confidently recommended one vendor. It was the kind of answer you forward to the team and act on. But she’d forgotten a moment from six […]
Anthropic announced Claude Tag, a new feature that enables users to assign various levels of assignments to Claude from inside Slack channels. Anthropic says Claude can use memory, scheduled tasks, and tool access to work on tasks that continue long after a single prompt ends. @Claude Tagged Inside Slack Channels Users can now tag @Claude […]
Most SEO teams can still confirm whether their content is ranking. Far fewer can answer the question that matters now: of the 10 pieces published last month, how many were indexed, how many were cited in ChatGPT, and how many still held their position by week three. That measurement gap is the new AI search […]
Google is bringing AI agents to the publisher side of its advertising business. The company announced Ask Ad Manager, a new Gemini-powered assistant built directly into Google Ad Manager. The tool is designed to help publishers troubleshoot delivery issues, generate reports, and navigate the platform through conversational prompts instead of manual workflows. Ask Ad Manager […]
When your customers ask ChatGPT or Gemini something, the model quietly fires a set of traditional web searches in the background, retrieves the ranking pages, and synthesizes the answer from those. The sites that rank for those hidden queries get cited. The ones that don’t, don’t. QueryFan generates persona-specific prompts, runs them through both models, and […]
Google’s John Mueller and Martin Splitt suggested caution about using markdown as a solution for optimizing for AI search, saying that it needlessly complicates something that is essentially simple. Markdown Is A Poor User Experience The first point that Google’s Martin Splitt touched on is that markdown by itself may not be a good user […]
When a brand is recommended through ChatGPT, people are more likely to visit that brand’s site over the following week, according to a new report from Similarweb . Their analysis found that brands appearing in ChatGPT recommendations were 2.5x more likely to receive a site visit within 7 days than brands not recommended. The report […]
Cloudflare announced an initiative to create a privacy-preserving protocol called PACT that aims to standardize the management of agentic AI, with the end goal of reducing friction for users and websites. The new protocol will make it easier for AI bots to interact with websites by proving there’s a human in the loop, thereby enabling […]
About 60% of U.S. adults say they read AI summaries at the top of search engine results, while about 30% say they don’t, and 10% are unsure. When a Google AI Overview accompanies search results, people are less likely to click through on a traditional result. A separate Pew study last year found that people […]
The AI answer about your business is the platform’s own speech now. A German court has now said so, and it changes who is liable when the answer is wrong. The lawsuit itself is the smaller story. The bigger one is what an answer engine does once it can be held responsible for what it […]