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Barry Adams argued recently that Google is creating an audience loyalty ecosystem. His view on the mechanics is that Preferred Sources, Search Profiles, and Subscription Linking provide publishers with new tools to remain visible to trusted readers. His piece tells businesses with loyal audiences how to keep them. The more difficult question is what happens […]
Everyone is using AI now. And almost everyone is using it the same way. You log into Google Ads, export a report, paste the CSV into ChatGPT or Claude, get an analysis, then repeat the whole process for Meta, Google Analytics 4, and whatever else is on your plate that week. Same painful process, every […]
Y Combinator’s motto, “Make something people want,” was never about the product. It was about distribution. Build the thing that finds product-market fit, and the people come. For 20 years, that distribution ran through search engines, social algorithms, paid ads, and word of mouth. All human-mediated channels. That changed. In the past six months, Cloudflare, […]
As an industry, we’re still learning and working out how to approach AI prompt tracking effectively. A lot of tools have evolved in a short space of time, approaching the problem in the same way we have rank tracking. Rank tracking has always had some level of variance, but the levels of personalization have been […]
Welcome to Pulse: this week’s updates touch how you measure AI visibility, what to expect from llms.txt, and where the agentic web heads next. Microsoft shipped new AI citation tools, fresh data landed on llms.txt, Google and two coalitions published agent specs, and the UK set new ranking rules for Google Search. Here’s what matters […]
Google researchers published a new paper detailing a new way to catch spammers who are using generative AI to flood Google’s platform with spam and overwhelm its quality filters. While the research is focused on identifying video content spam, the techniques described could give an idea of methods that Google could use for web content […]
AI Mode visitors arrive at your website having already done the research. They compared options inside the AI, refined their query three times, and planned. By the time they click through to you, they are not browsing. They are ready to complete a task. Your website is still built to persuade someone who has not […]
OpenAI says GPT-5.5 Instant, the default model for free ChatGPT users, now performs comparably to its frontier Thinking models on health questions. The claim is based on the company’s own health evaluations. Health is one of the categories drawing the most scrutiny over AI-generated answers. For example, a Guardian investigation reported that some Google AI Overviews […]
Eleven companies, including Google, Microsoft, GitHub, and Hugging Face, have published Agentic Resource Discovery (ARD). The open specification sets out how AI agents find and verify tools, skills, and other agents across the web. The contributors released the draft spec on June 17, along with reference implementations from several of them. ARD is licensed under […]
The length gap is real and well-documented, with some measurements describing ChatGPT prompts running an order of magnitude longer than a typical Google query by character count. None of that tells you what to do on Monday. The part that should change how you read your own reporting is not the length of the input; […]