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I launched CitationIQ.com recently. Over the last two weeks, my logs claimed 33 AI assistants visited, a little better than two a day. That number is a lie. The real number? Six. Googlebot looked worse. Of 799 requests carrying its name, only 107 were real, though we all know scammers love to spoof Googlebot. And […]
Click-through rates for desktop and mobile are moving in opposite directions, according to the new data from Advanced Web Ranking. The direction here, especially on desktop, runs counter to the recent narrative in recent CTR reporting. Organic clicks have been eroding overall as AI Overviews expanded, a pattern we’ve covered here using AWR’s data as […]
At SMX Advanced in Boston earlier this month, I sat through back-to-back sessions from Crystal Carter, Head of AI Search and SEO Communications at Wix, and Jen Cornwell, Senior Director of AI SEO at Tinuiti. On paper, they covered the same beat: how AI search is reshaping the marketer’s job. In the room, they could […]
John Mueller, a Google Search Advocate, explained in a reply on Bluesky that Google’s new Search Console generative AI report counts impressions in response to a question about what’s recorded when a site appears in AI Overviews and AI Mode. This question is relevant for anyone reviewing the new report and questioning why their impression […]
AI agents do not read your website the way you do. They do not see your layout, your hero image, or your brand color. They prefer reading the accessibility tree: a stripped-down structural model of the page, the same one that has powered screen readers for two decades. Today, that matters more because the audience […]
For more than two decades, international SEO teams focused on ensuring the right page appeared in the right market by creating and optimizing localized content, using hreflang to ensure it was routed correctly even when it was nearly an exact match to another market. But now AI search is exposing a different challenge. As platforms […]
Most conversations about AI visibility still treat it as a content or prompting problem: write the right structured data, phrase the right FAQ, cite the right sources, and the large language models will represent you accurately. That framing misses the actual failure point. When a brand gets misrepresented in an AI-generated answer, the underlying cause […]
In a recent interview, Nenad Tomašev, Senior Staff Research Scientist at Google DeepMind, described the sorts of traps that malicious actors are setting in order to take control of systems, take money, and jailbreak models without any of it being visible to the average user. Tomašev said this is already happening. Agentic AI Agents At […]
A CFO asked her AI assistant to research cloud infrastructure vendors for a major investment. The assistant came back with a careful comparison. It had weighed options, named trade-offs, and confidently recommended one vendor. It was the kind of answer you forward to the team and act on. But she’d forgotten a moment from six […]
Anthropic announced Claude Tag, a new feature that enables users to assign various levels of assignments to Claude from inside Slack channels. Anthropic says Claude can use memory, scheduled tasks, and tool access to work on tasks that continue long after a single prompt ends. @Claude Tagged Inside Slack Channels Users can now tag @Claude […]