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This post was sponsored by Reviewly.ai. The opinions expressed in this article are the sponsor’s own. Does keyword research still matter for SEO in 2026? Are Google reviews required for a local business to show up in AI results? How do I get my clients’ businesses recommended by AI like Gemini, Claude, and Google AI […]
Ahrefs analyzed logs from 137,000 domains and found 97% of llms.txt files got zero requests. No bots, no humans. The analysis used Ahrefs data to identify user agents fetching files. Around 28% of 137,000 domains publish an llms.txt file, but since Ahrefs’ customers are more technical, the actual adoption on the broader web is likely […]
Google’s John Mueller argued that LLM systems can’t use files like llms.txt to decide which websites to surface for a given query. He made the comments on a recent episode of Search Off the Record, the podcast from Google’s Search Relations team. His comment points to a broader signal problem, not just intentional gaming. Even […]
This post was sponsored by Peec AI. The opinions expressed in this article are the sponsor’s own. Which prompts should I prioritize tracking for AI visibility? Does exact wording change which brands AI engines recommend? Do I need to track every way someone might phrase a prompt in AI search? Marketers often panic about the […]
Google announced the Open Knowledge Format (OKF), a new open specification for organizing and exchanging the knowledge that AI systems need in order to perform useful work. The announcement explains the reason for developing this new specification: “As foundation models continue to improve, the lack of relevant context often limits what they can do, especially […]
A year ago, I argued that CMOs were facing a perfect storm of challenges and needed an economist on staff, real market research, and a “Search Everywhere Optimization” mindset to get ahead of it. Judging by how many Q4 plans are still being built without any of that, it appears most CMOs didn’t take the […]
Stripe launched Projects on April 30, 2026, a commerce protocol that lets AI agents create accounts, buy domains, upgrade plans, and deploy infrastructure on behalf of human owners. Cloudflare, Vercel, and Netlify shipped as launch partners. The protocol runs in parallel to Stripe’s existing Agentic Commerce Protocol, which handles retail commerce. Together, the two protocols […]
Apple introduced Siri AI at WWDC this week. Two details matter for search marketers more than anything else in the keynote. Siri can now pull up-to-date information from the web and generate answers on virtually any topic. And it’s built into Spotlight on iPad and Mac, where people already type questions. The press releases don’t […]
The United States government has issued a national security legal order to Anthropic to suspend access to their new Fable 5 and Mythos 5 AI Models. The order effectively compels Anthropic to cut access for everyone as it would essentially be impossible to check foreign national status. Export Control Directive The United States government issued […]
Google has launched information agents in Search for AI Ultra subscribers, covering all AI Mode languages and markets. Robby Stein, VP of Product for Google Search, announced the availability in a post on X and said access will expand to more people this summer. Information agents in Search are now available in all AI Mode […]