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Google’s John Mueller argued that LLM systems can’t use files like llms.txt to decide which websites to surface for a given query. He made the comments on a recent episode of Search Off the Record, the podcast from Google’s Search Relations team. His comment points to a broader signal problem, not just intentional gaming. Even […]
This post was sponsored by Peec AI. The opinions expressed in this article are the sponsor’s own. Which prompts should I prioritize tracking for AI visibility? Does exact wording change which brands AI engines recommend? Do I need to track every way someone might phrase a prompt in AI search? Marketers often panic about the […]
Google announced the Open Knowledge Format (OKF), a new open specification for organizing and exchanging the knowledge that AI systems need in order to perform useful work. You will find more ideas in stripe projects opens cloud infrastructure buying to AI. The announcement explains the reason for developing this new specification: “As foundation models continue […]
A year ago, I argued that CMOs were facing a perfect storm of challenges and needed an economist on staff, real market research, and a “Search Everywhere Optimization” mindset to get ahead of it. Judging by how many Q4 plans are still being built without any of that, it appears most CMOs didn’t take the […]
Stripe launched Projects on April 30, 2026, a commerce protocol that lets AI agents create accounts, buy domains, upgrade plans, and deploy infrastructure on behalf of human owners. Cloudflare, Vercel, and Netlify shipped as launch partners. The protocol runs in parallel to Stripe’s existing Agentic Commerce Protocol, which handles retail commerce. Together, the two protocols […]
Apple introduced Siri AI at WWDC this week. Two details matter for search marketers more than anything else in the keynote. Siri can now pull up-to-date information from the web and generate answers on virtually any topic. And it’s built into Spotlight on iPad and Mac, where people already type questions. The press releases don’t […]
The United States government has issued a national security legal order to Anthropic to suspend access to their new Fable 5 and Mythos 5 AI Models. The order effectively compels Anthropic to cut access for everyone as it would essentially be impossible to check foreign national status. Export Control Directive The United States government issued […]
Google has launched information agents in Search for AI Ultra subscribers, covering all AI Mode languages and markets. Related reading: bing rolls out AI citation share in webmaster tools. Robby Stein, VP of Product for Google Search, announced the availability in a post on X and said access will expand to more people this summer. […]
Google revealed at I/O 2026 that AI Overviews now has more than 2.5 billion monthly active users. What it did not reveal is how those users actually behave once an Overview appears. New data from GWI, the consumer research firm whose surveys represent 3 billion individuals globally, fills that gap – and the findings challenge […]
) is the foundation of the WAI-ARIA Authoring Practices and WCAG 4.1.2 (Name, Role, Value). Rule 5 (visible cursor signal) maps to WCAG 1.3.3 (Sensory Characteristics). Rule 6 (label-for-input) is WCAG 1.3.1 (Info and Relationships). Rule 7 (minimum interactive size) is WCAG 2.5.5 (Target Size). The human-readable version is 24 by 24 CSS pixels; Google’s […]